Mystic Monk Coffee Case Study
What is the vision and mission of Mystic Monk Coffee? Are they different?
Father Daniel Mary’s vision was quite simple; he wanted to create a new Mount Carmel in the Rocky Mountains. His vision got more complex as he defined it. First he wanted change his small 13 monk monastery into a 500-acre monastery. These 500 acres would hold 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage that presented a formidable challenge. In a letter on the monastery’s website he explains his vision. “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be refounded in Wyoming's Rockies for the glory of God.” Father Daniel Mary’s final mission is “to develop an execution plan that would enable Mystic Monk Coffee to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities, and realize his vision of buying the Irma Lake Ranch.” The vision and the mission in this case are very similar. However the vision is the initial idea the Father set out to accomplish with the monastery and the mission is decided after being established. The mission is the goal the company is trying to achieve in this case it is to continue to expand which is similar to the original vision.
What steps can Mystic Monk take to make their goal achievable?
Mystic Monk Coffee can increase their brand awareness through advertising. They could also consider selling their coffee beans in grocery stores. By growing their coffee business they have a better chance of bringing in enough revenue to purchase their new monastery. The company should also consider purchasing a larger coffee roaster to keep up with the demands necessary to achieve their vision.
What are Mystic Monk’s S.W.O.T ?
When looking at Mystic Monk’s business structure there is definitely room for improvement in some areas but the difficult thing is that some areas Mystic
Father Daniel Mary’s vision was quite simple; he wanted to create a new Mount Carmel in the Rocky Mountains. His vision got more complex as he defined it. First he wanted change his small 13 monk monastery into a 500-acre monastery. These 500 acres would hold 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage that presented a formidable challenge. In a letter on the monastery’s website he explains his vision. “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be refounded in Wyoming's Rockies for the glory of God.” Father Daniel Mary’s final mission is “to develop an execution plan that would enable Mystic Monk Coffee to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities, and realize his vision of buying the Irma Lake Ranch.” The vision and the mission in this case are very similar. However the vision is the initial idea the Father set out to accomplish with the monastery and the mission is decided after being established. The mission is the goal the company is trying to achieve in this case it is to continue to expand which is similar to the original vision.
What steps can Mystic Monk take to make their goal achievable?
Mystic Monk Coffee can increase their brand awareness through advertising. They could also consider selling their coffee beans in grocery stores. By growing their coffee business they have a better chance of bringing in enough revenue to purchase their new monastery. The company should also consider purchasing a larger coffee roaster to keep up with the demands necessary to achieve their vision.
What are Mystic Monk’s S.W.O.T ?
When looking at Mystic Monk’s business structure there is definitely room for improvement in some areas but the difficult thing is that some areas Mystic