Topics: Marketing, New product development, Market segmentation Pages: 23 (5184 words) Published: December 23, 2012

Business Plan Template

Here's your sample Title Page.

It's a great idea to put a color picture of your product right on the front. But leave room for the following information.

[Your Company Name]

Month, 20xx
[month and year issued]

Business Plan Copy Number [x]
This document is confidential. It is not for re-distribution.

[Name of point man in financing]
[City, State ZIP]
[company home page URL]
[facebook home page URL]

This is a business plan. It does not imply an offering of securities.

Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________. Upon request, this document is to be immediately returned to _______________.


Name (typed or printed)


Table of Contents

Here's a sample Table of Contents. Be sure to modify the page numbers when you’ve finished your Business Plan.

I. Executive Summary
II. Company Overview
Company description
Mission statement
Strategic Alliances
Product and services
Current status
Research and Development
Legal Status and Ownership
III. Industry Analysis
Industry size, growth rate, and sales projection
Industry structure
Key success factors
Industry trends
Long-term prospect
IV. Market Analysis
Market segmentation
Customer buying behavior
Competitor analysis
Estimate of annual sales and Market Shares
V. Marketing Plan
Overal marketing strategy(positioning & differentiation) Product, Price, Promotion, Distribution
Advertising, Promotion, PR
VI. Operation Management
General approach to operations
Business location
Facilities and equipment
Operational Planning
VII. Management Team and Company Structure
Management team (skills profile)
Board of directors
Board of advisors
Company structure
VIII. Critical Risks
Potential problems
Obstacles and risks
Alternative courses of action
IX. Financial Plan
Financial statements
X. Appendixes

Executive Summary

If the executive summary doesn’t succeed, your business plan will never sell investors. Since one of its primary functions is to capture the investor’s attention, the summary should be no longer than two pages. The shorter the better. Short but concise.

Our company's mission is to [describe your ultimate goal, or insert your mission statement].

[The Company] was founded in [date] and [describe what your business does, such as baby products manufacturer, distributor of pencils, provider of medical services]. It is a [legal form of your company, such as BV, Partnership, Proprietorship]. Our principal offices are located at [x].

We make [describe product, or service that you make or provide].

Our company is at the [seed, start-up, growth] stage of business, having just [developed our first...
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