Marketing Plan Template

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-- FREE VERSION --

[Your Company Logo]
(if applicable)

[Your Company Name]

MARKETING PLAN
[Month], [Year]

[Your Name] [Your Title] [Your Company Name] [Your Address 1] [Your Address 2] [City, State Zip] Tel: [ ] Fax: [ ] Email: [ ] CONFIDENTIAL

Table of Contents
(Right click and Choose “Update Field” when you are done to automatically update the page numbers)

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

Executive Summary ................................................................... 1 Target Market/Target Customers ............................................... 2 Unique Selling Proposition (USP) .............................................. 4 Pricing & Positioning Strategy .................................................... 5 Distribution Plan ......................................................................... 6 Your Offers ................................................................................. 7 Marketing Materials .................................................................... 8 Promotions Strategy ................................................................... 9 Online Marketing Strategy........................................................ 11 Conversion Strategy ................................................................. 13 Joint Ventures & Partnerships ................................................. 14 Referral Strategy ...................................................................... 15 Strategy for Increasing Transaction Prices .............................. 16 Retention Strategy.................................................................... 17 Financial Projections ................................................................ 18

PLEASE READ THIS FIRST:
The Ultimate Marketing Plan Template is much more than a fill-in-the-blanks template. It provides the best marketing strategies that have helped tens of thousands of businesses reap massively increased sales and profits. Each section of the plan includes text describing these strategies plus fill-in-the-blanks areas for you to choose and describe which strategies you will use. NOTE: this is the Free version of Growthink’s Ultimate Marketing Plan Template. Much of the information from the paid version, including descriptions of all the strategies, have been removed from this version. To upgrade to the full, paid version of Growthink’s Ultimate Marketing Plan Template, please go to: http://www.growthink.com/products/marketing-plan-template.

1. Executive Summary
[Complete this last, as the information will come from the other sections of your marketing plan.] [Company Name] is in the business of {provide 1-2 line description of your company} 1. Our target customers are: {include your answer to question D in Section 2} 2. Our unique selling proposition is: {include your answer to question #7 in Section 3} 3. Our distribution strategy includes: {include your answers to questions 1 and 2 in Section 5} 4. The key offers we will use to attract customers includes: {include answer from Section 6} 5. The promotional methods we will use to attract customers include: {include the methods you selected in Section 8} 6. Our online marketing strategy includes: {include answer from Section 9} 7. The strategies we will use to increase our customer conversion rates include: {include answer from Section 10} 8. We will maximize our transaction prices by: {include answer from Section 13} 9. We will maximize the value of our customers by: {include answer from Section 14} 10. Our key financial projections include: {include Lead & Revenue Results and Profit Results charts from Section 15}

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2. Target Market/Target Customers
A. Demographic Profile of Our Target Customers Location: _______________________________________________________ Age: ___________________________________________________________ Generation: (e.g., baby-boomers, Generation X): ________________________ Income:...
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