International Business Plan Template

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International Business Plan Template

1. Executive Summary

Nature of the opportunity

Scope of the opportunity

Why this opportunity?

Why this country?

Financing requirement

Risk assessment

Return on investment

Request for action

2. Nature of business

Summary description

Corporate mission statement (if any)

Corporate history:

• Founders

• When established

• Key milestones

Core competencies:

• Product

• Process

• Technology

• Service

• Operations

• Other

3. Customer Profile

Characteristics of users:

• Age categories

• Occupations

• Income levels

• Other distinguishing features

Who makes the purchasing decision (if different from users)?

Spending patterns of buyers:

Place of product in spending

Disposable income

Factors influencing purchase:

• Price

• Quality

• Features

• Time to market

• Reliability of supply

• After-sales service

• Fads and trends

• Other

4. Current market

Total domestic market for product or service:

• By value

• By volume

• Current and projected trends

• Geographical distribution

Company’s share of domestic market:

• By value

• As a percentage

• Current trends

Company’s foreign markets (if any):

• By value

• By country

• Current trends

5. Description of product or service

What is the need it fills?

Technical description

Distinguishing features differentiating product or service from its competition.

Expected life cycle of current offering:

Can it become obsolete or is overtaken by replacement offerings?

Renewal strategy

• Quality improvements

• Enhanced features

• Replacement offerings

6. Marketing Strategy

Significant trends in the marketplace

• Demographic and social changes

• Macroeconomic factors

• Technological developments

• Regulatory changes

Emerging opportunities for the company

Marketing objectives:

By volume

By market share

By characteristics of target market

Marketplace positioning

Pricing strategy

7. Sales activities

Available resources:

• Internal sales staff

• External sales force (e.g. agents, distributors)

• Sales budget

Sales tactics:

• Promotional techniques

• Special offers

• Unique features of sales approach

Results

8. Intellectual property

Proprietary technologies embedded in the product or service

Proprietary production processes

Patents held

Trademarks, trade names, copyrights, etc.

R&D capabilities

Current R&D activities

R&D objectives

9. Operations

Plant or premises:

• Size

• Location

• Features

• Ownership

• Applicable leases

Equipment:

• Description

• Age

• Applicable leases

Capacity:

• Maximum capacity

• Current utilization

Cost of overheads:

• Materials

• Labor

• Administration

• Rents, leases and utilities

• Marketing and sales

• Other

Inventory:

• Current levels (by number)

• Estimated value

10. Human resources

Number of employees

Functional areas:

• Number in each area

• Skill requirements by area

Educational levels

Gaps in available skills

Recruitment and training strategy

11. Supplier network

Key inputs required:

• By type

• By value

Current suppliers:

• Name

• Location (domestic or foreign)

• Inputs supplied

• Value of orders

Purchasing strategy:

• Supplier qualification

• Method of ordering

• Special techniques (e.g. Just-in-Time ordering)

• Controls

12. Physical distribution

Distribution requirements:

• Nature of product or service

• Order processing

• Handling and shipping techniques used

• Special requirements

Internal capabilities:

• Storage and warehousing

• Preparation and handling...
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