Bright Light Innovation Case Analysis
Critical Issues
Bright Light Innovations SWOT Analysis
Strengths
A group of professional members of Colorado State University excited about developing and marketing the product
The Starlight Stove consumes 50 to 70 percent less fuel than regular stoves
The stove generates electricity from a thermoelectric generator. Competitors do not offer the same features as the Starlight Stove.
Increase household income because Starlight Stoves allows families to focus more on earning more money rather than collecting fuel or wood to generate electricity
The Starlight Stove costs less than the competition
Weaknesses
The university is a non-profit organization, making it harder to find funding
Working adults in Nepal make between $1 and $3 per day
Less than half of the Nepalese population can read
Marketing campaign needs to be adjusted based on technology limitations
Management is launching its product in a very unique culture with economic uncertainty that can bring many challenges to the team
Opportunities
Offer an innovative product, Starlight Stove, where consumers can safely cook
Expand to the Nepal market as the climate is accessible to promote the new product
There is a target market of 89 percent of households that need electricity in Nepal
The Starlight Stove will directly contribute to the reduction of erosion and flooding in Nepal
Starlight Stove technologies can increase household efficiency by more than 20 percent per day
Children can focus more on education because Starlight generates more hours of light
Threats
Streams and rivers can create micro-hydropower, allowing households to generate electricity at no additional cost
Solar panels can offer electricity to many households
Nepal’s division into 75 districts creates a market segmentation that become a true challenge when introducing the new product
The management team not being able to find a funding institution that can provide loans to the Nepalese people
Evaluation of Alternatives
Bright Light
Bright Light Innovations SWOT Analysis
Strengths
A group of professional members of Colorado State University excited about developing and marketing the product
The Starlight Stove consumes 50 to 70 percent less fuel than regular stoves
The stove generates electricity from a thermoelectric generator. Competitors do not offer the same features as the Starlight Stove.
Increase household income because Starlight Stoves allows families to focus more on earning more money rather than collecting fuel or wood to generate electricity
The Starlight Stove costs less than the competition
Weaknesses
The university is a non-profit organization, making it harder to find funding
Working adults in Nepal make between $1 and $3 per day
Less than half of the Nepalese population can read
Marketing campaign needs to be adjusted based on technology limitations
Management is launching its product in a very unique culture with economic uncertainty that can bring many challenges to the team
Opportunities
Offer an innovative product, Starlight Stove, where consumers can safely cook
Expand to the Nepal market as the climate is accessible to promote the new product
There is a target market of 89 percent of households that need electricity in Nepal
The Starlight Stove will directly contribute to the reduction of erosion and flooding in Nepal
Starlight Stove technologies can increase household efficiency by more than 20 percent per day
Children can focus more on education because Starlight generates more hours of light
Threats
Streams and rivers can create micro-hydropower, allowing households to generate electricity at no additional cost
Solar panels can offer electricity to many households
Nepal’s division into 75 districts creates a market segmentation that become a true challenge when introducing the new product
The management team not being able to find a funding institution that can provide loans to the Nepalese people
Evaluation of Alternatives
Bright Light
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