Mr. Piiza in China Merket
Abstract
The core object of this report is Mr. Pizza in Olympic Town, Tianjin, China. With the appliance of on-the-spot investigation and questionnaire as well as the direction of Mr. Pizza’s information presented on net and communication with managers and guests, the main research contents covered in this reports lays on four categories, including target customer segment, marketing mix, competition and improvements. From the positioning and location decision to pricing and promotion, Mr. Pizza always follows the company philosophy and objectives, and promise what they can provide and provide more than their promise. Under the practice of corporate culture and the belief in serving customers by heart, Mr. Pizza is developing healthily and stably.
1. Who is Mr. Pizza
1.1 Background
Mr. Pizza Korea Co., Ltd. is a Korean pizza franchise company. Headquartered in Banpo-Dong Seocho-Gu Seoul, Korea, it was established in 1990. It is a restaurant chain making Korean style pizza. After establishing a franchise in Ewha Women's University, Mr. Pizza opened a store in Beijing, China in 2000. The Mr. Pizza logo, a slanted, stylized 'Pizza & Hand', is symbolic of two people (the company and customer) shaking hands and its official slogan is "Love for Women" as of 2008.
1.2 Mr. Pizza in the Olympic Town in Tianjin
The branch we are studying on locates in Olympic Town business center A1, binshuixi road, nankai district, which is the 7th franchisee opened in China. Our group members have gone there for three times, and based on our observation and investigation, the popularity of it is beyond question. When we went there during normal dining period, almost all the seats were occupied, and when even we went there at 3:30P.M., there also were several tables of guests enjoying their meals. The table below created on account of the data given by the manager shows us that the occupancy rate is very high, especially during the normal dining hours and he lowest occupancy rate
The core object of this report is Mr. Pizza in Olympic Town, Tianjin, China. With the appliance of on-the-spot investigation and questionnaire as well as the direction of Mr. Pizza’s information presented on net and communication with managers and guests, the main research contents covered in this reports lays on four categories, including target customer segment, marketing mix, competition and improvements. From the positioning and location decision to pricing and promotion, Mr. Pizza always follows the company philosophy and objectives, and promise what they can provide and provide more than their promise. Under the practice of corporate culture and the belief in serving customers by heart, Mr. Pizza is developing healthily and stably.
1. Who is Mr. Pizza
1.1 Background
Mr. Pizza Korea Co., Ltd. is a Korean pizza franchise company. Headquartered in Banpo-Dong Seocho-Gu Seoul, Korea, it was established in 1990. It is a restaurant chain making Korean style pizza. After establishing a franchise in Ewha Women's University, Mr. Pizza opened a store in Beijing, China in 2000. The Mr. Pizza logo, a slanted, stylized 'Pizza & Hand', is symbolic of two people (the company and customer) shaking hands and its official slogan is "Love for Women" as of 2008.
1.2 Mr. Pizza in the Olympic Town in Tianjin
The branch we are studying on locates in Olympic Town business center A1, binshuixi road, nankai district, which is the 7th franchisee opened in China. Our group members have gone there for three times, and based on our observation and investigation, the popularity of it is beyond question. When we went there during normal dining period, almost all the seats were occupied, and when even we went there at 3:30P.M., there also were several tables of guests enjoying their meals. The table below created on account of the data given by the manager shows us that the occupancy rate is very high, especially during the normal dining hours and he lowest occupancy rate