Mr Burak Ceylan
| Assignment 2: VU and Next Generation Marketing | BHO2407 - Marketing on the Internet | | B. Ceylan
Tutor: Malay Joshi
Tutorial Time: Online
Word Count: 2,497 | |
10/19/2012
|
Table of Contents
Introduction 3 The Market Segments 3 The New Era of Social Media Marketing 5 The Innovations of Next Generation Marketing 6 Recommendations/Conclusions 7 References 8
Introduction
There are many new and revolutionary ways of marketing a product or service to consumers.
The advent of the internet and web 2.0 has allowed for millions of consumers to be reached easier than ever before. The social aspect of the internet is now attracting people who wouldn 't otherwise have used the internet on a regular basis for any other purpose.
This growing social element to the internet, web 2.0, is also widely recognised as a commercial ground for marketing on a large scale to the now accessible millions of people around the world.
Seeing as both social media and universities are very community-based, it 's only fitting that Victoria University should seek to attract people towards their thriving university community by using innovative next generation marketing campaigns which take complete advantage of the internet facilities available.
In order to achieve further expansion the university needs to focus on marketing their unique selling propositions within social media to prospective students across several market segments.
The process of attracting students to a campus is not an easy one, but if these new-age tools are used to their fullest potential by setting marketing objectives and detailing strategies, the extended reach of the web can make the whole of Australia aware of the many offerings of VU when comparing the university to its competitors.
The Market Segments
The target market from a broad perspective are of course undergraduate and post-graduate students who are seeking to further their educations with a bachelors or
Tutor: Malay Joshi
Tutorial Time: Online
Word Count: 2,497 | |
10/19/2012
|
Table of Contents
Introduction 3 The Market Segments 3 The New Era of Social Media Marketing 5 The Innovations of Next Generation Marketing 6 Recommendations/Conclusions 7 References 8
Introduction
There are many new and revolutionary ways of marketing a product or service to consumers.
The advent of the internet and web 2.0 has allowed for millions of consumers to be reached easier than ever before. The social aspect of the internet is now attracting people who wouldn 't otherwise have used the internet on a regular basis for any other purpose.
This growing social element to the internet, web 2.0, is also widely recognised as a commercial ground for marketing on a large scale to the now accessible millions of people around the world.
Seeing as both social media and universities are very community-based, it 's only fitting that Victoria University should seek to attract people towards their thriving university community by using innovative next generation marketing campaigns which take complete advantage of the internet facilities available.
In order to achieve further expansion the university needs to focus on marketing their unique selling propositions within social media to prospective students across several market segments.
The process of attracting students to a campus is not an easy one, but if these new-age tools are used to their fullest potential by setting marketing objectives and detailing strategies, the extended reach of the web can make the whole of Australia aware of the many offerings of VU when comparing the university to its competitors.
The Market Segments
The target market from a broad perspective are of course undergraduate and post-graduate students who are seeking to further their educations with a bachelors or
References: - Burrows, D. 2012, Apple is the world 's biggest company - again, Moneywatch, CBS Interactive Inc., viewed October 17th 2012, <http://www.cbsnews.com/8301-505123_162-57368264/apple-is-the-worlds-biggest-company-again/> - Constine, J. 2012, Facebook Mobile Ads are clicked 13x More, Earn 11x More Money than its Desktop Ads, TechCrunch, viewed October 17th 2012, <http://techcrunch.com/2012/06/19/facebook-mobile-ads/> - Darell, R. 2012, Understanding Viral Content Marketing, BiteRebels, Voltier Digital, viewed October 17th 2012, <http://www.bitrebels.com/social/understanding-viral-content-marketing-infographic/> - Evans, D. 2010, Social Media Marketing: The Next Generation of Business Engagement, Wiley Publishing Inc., Indianapolis, Indiana. - Klever, A. 2009, Behavioural Targeting: An Online Analysis for Efficient Media Planning, Diplomica Verlag, Hamburg. - Nguyen, T. 2012, How to maximize the reach of your social media posts, USA, viewed October 18th 2012, <http://www.tednguyenusa.com/how-to-maximize-the-reach-of-your-social-media-posts/> - Sorensen, C