Mission & Vision

Topics: Germany Pages: 3 (312 words) Published: May 12, 2013
Mission

Statement is a brief description of the higher goals of an organization. It's purpose is to improve the cohesion and coherence of an organization.

Examples:

1) Wal-Mart Stores:
To help people save money so they can live better.

2) Metro:
To bring together people and products in all corners of the globe.

3) Tesco:
To create value for our customers to earn their lifetime loyalty.

4) Gazprom:
To ensure an efficient and balanced gas supply to consumers in the Russian Federation and full l its long-term contracts on gas export at a high level of reliability.

5) EDF:
To bring sustainable energy solutions home to everyone.

6) Daimler:
To produce cars and trucks that people will want to buy, will enjoy driving and will want to buy again.

7) Honda:
To seek technology that helps realize true peace and hapiness on earth.

8) Google:
To organize the world's information and make it universally accessible and useful.

Vision

A Vision Statement outlines what the organization wants to be, or how it wants the world in which it operates to be. It concentrates on the future.

Examples:

1. Wal-Mart Stores:
To become the worldwide leader in retailing.

2. Metro:
To innovate through cooperation.

3. Sony:
To have the world look to Sony for comprehensive entertainment.

4. Samsung:
To lead the digital convergence movement.

5. BMW:
To be the most successful premium manufacturer in the industry.

6. IBM:
To be first-and-foremost on any new enterprise data centre
migration shortlist.

7. Deutsche Post:
To remain Die Post fur Deutschland as well as the logistics
company for the world.

8. Starbucks:
To inspire and nurture the human spirit {one person, one cup, and one neighborhood at a time.

9. Nike:
To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.
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