Strategic Planning & the Co-Operative

Business Strategy Guidance for Contents Contents 2 Introduction 3 Strategic Concepts and Terms 4 Business Strategy 5 Strategic Thinking 5 Ansoff’s Growth Vector Matrix 5 Strategic Planning 7 BCG Growth-Share Matrix 7 Directional Policy Matrix 8 Co-Operative Food Store Audits 10 Environmental Audit 10 PESTEL Analysis 10 Porters 5 Forces: 10 Organisational Audit 11 Stakeholder Analysis 14 Co-operative Stakeholders 14 Stakeholder Mapping 14 Bibliography 16

Introduction
This briefing pack is to provide help and guidance to the Co-operative Group on business strategy. Included in this pack will be strategic concepts and terms and a discussion of issues the Co-operative group will need to consider when planning its business strategy including thinking and planning. A stakeholder analysis will also be discussed to help the organisation.
This briefing pack will also look into the Co-operative food stores and how to do an environmental and organisational audit.

Strategic Concepts and Terms
Missions
A mission is a statement of the business purpose and aims. It should include the actions of the business, the stakeholders of the business and how the business plans to meet their needs.

Co-operative Group Mission Statement:
“Our mission statement is working in partnership to identify best practice that reduces risks and losses to The Co-operative Group in a cost effective manner, and provides a safe and secure environment for our people, property, information, profit and reputation in accordance with our values and principles.”
Visions
A vision is a statement of what the business wants to achieve in the future and its objectives and goals.

Co-operative Group Vision Statement:
“Our vision is to be a centre of excellence in respect of all Operational Risk areas, which is recognised both internally and externally, as innovative and best in class.”
Objectives
Objectives are what a business wants to achieve in the