Micromax in India

Only available on StudyMode
  • Download(s) : 168
  • Published : August 28, 2011
Open Document
Text Preview
It was in late 2007, when Mr. Rahul Sharma, The owner of Micromax who was into PCO business decided to diversify from PCO devices into the business of mobile handsets. The company designed a battery that could last 30 days on a single charge and give 17 hours of talk-time. Micromax asked vendors in China and Taiwan to manufacture 10,000 handsets with these battery specs and Micromax's handset business was on its way. COMPANY'S PERFORMANCE.

Since our entry into the Indian mobile handset market in March 2008, our overall market share has increased from 0.59% for the quarter ended September 30, 2008 to 6.24% for the quarter ended March 31, 2010.Our handset sales have grown by 123.48% from 1.15 million units in the quarter ended June 30, 2009 to 2.57 million units in the quarter ended March 31, 2010. We also sell mobile data cards for computers under our own brand to service providers in India.

Micromax- Products :
touch screen phone
GSM mobile phone
Utility mobile phone
CDMA mobile phone
Qwerty Mobile phone
Data Card

COMPANY: Micromax, based in Gurgaon, a city near New Delhi, designing them in India and manufacturing with partners in China which helps them to reduce their cost with indian expertise. COMPETITORS : Micromax faces a tough competition from market giants like Nokia,Motorola,Sony Ericson,Samsung,LG and small players like Karbonn,Lava,Intex,Videocon and Onida but their innovative design and latest technology with affordable price attracts the customers. PUBLICS : Media like Newspaper and Magazine are the medium used by micromax for connecting with the general public.Through TV Advertisement, Micromax has shown how interested they are to invest and create a brand in the mind of general public.
tracking img