Micromax

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QUESTIONNAIRE

Dear Sir/Madam,

I would like to introduce myself as an MBA student of AIBS, Delhi and doing a project on the topic. “RETAILER PERCEPTION TOWARDS MICROMAX MOBILE SETS”.

This project is to be submitted to the AIBS for the award of MBA. Hence I, request you to kindly spend few minutes of your valuable time in answering this.

Name of the retailer –
Gender -
Name of the retail outlet –

Address –

Products offered by you –

(a) Nokia (b) Sony Ericsson (c) Samsung (d) Motorola

(e) HTC (f) Blackberry (g) LG (h) Micromax

If you are not providing Micromax then specify reason-

1.Number of handsets sold by you in one month on an average-

a) 0-10 [ ] b) 11-20 [ ]
c) 21-30 [ ] d) 31 and above [ ]

2.Customer’s response towards Micromax products.

a) Excellent [ ]b) Good [ ]
c) Average [ ] d) Below Average [ ]

3.Your opinion for product offer to you by Micromax.

a) Excellent [ ] b) Good [ ]
c) Average [ ] d) Below Average [ ]

4.Product availability of Micromax in this territory.

a) Excellent [ ]b) Good [ ]
c) Average [ ]d) Below Average [ ]

5What ages of people do you think purchase Micromax mobile most.

a) Less than 20 [ ]b) 20-30 [ ]
c) 30-40 [ ]d) 40 and above [ ]

6Your opinion about deliver of products as per your order by Micromax distributor.

a) Excellent [ ]b) Good [ ]
c) Average [ ]d) Below Average [ ]

7Marketing efforts of Micromax compared to its competitors is

a) Excellent [ ]b) Good [ ]
c) Average [ ]d) Below Average [ ]

8Promotional support that has been provided by company is

a) Excellent [ ]b) Good [ ]
c) Average [ ]d) Below Average [ ]

9Your overall opinion about Micromax with...
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