Micro and Macro Environment of Pleasure Bike

Topics: Chocolate, Cadbury plc, Marketing Pages: 6 (1161 words) Published: August 29, 2012
Micro Environment;
It means the internal environment of the company and it is also called small environmental forces which directly or indirectly affected the company. It has some forces which are discussed below

Cadbury dairy milk is a company which manufactures the products like chocolate. There are different departments in the company who collectively responsible to make the products.

Suppliers are those persons who provide the raw material to the company like cocoa and other supporting raw material there are also external suppliers who provide the finished goods to and create link between company and customers.

After making the finished products they create a link between company and suppliers, they include wholesalers, retailers and middlemen.

Cadbury have many competitors who directly challenge their products and affect their business.

Are those people who buy the products of the company? Those people who purchase the Cadbury dairy milk chocolate are the customers of the Cadbury.

It means government who directly affect the company business by giving different facilities like rebates and funds because company get benefits from it.


Macro environment
It means the overall and general environment of the company. The forces outside the company called macro environment.

Demographic Environment;
Divide the market on the basis of age, gender, locality, occupation and income. Cadbury dairy milk targets all type of customers on the basis on these because these are not the hurdles on the way of the company.

Economic Environment;
Cadbury dairy milk understands the economic situation of the country in which it goes to start the business. I mean inflation rate also a matter.

Natural environment;
It also plays an important role in the success of organization. The availability of natural resources also matters.

Technological environment;
Availability of new technology also plays an important role in the success of any organization. It is the symbol of success that country has all new technology.

Political Environment; Political scenario plays an important role in the success of any organization. Because if new govt. change all the policies of previous govt. then company may suffer heavy losses. Cadbury dairy milk understand and analyze the all the conditions.

Cultural environment;
The culture plays an important role because if product is not according to specific culture then company may suffer heavy loss. Conclusion
I can say that Cadbury is a multinational company and its product Cadbury dairy milk chocolate is a cash cow for the company. It is well established SBU. Cadbury dairy milk is a market leader. More profitable as compare to other products of the Cadbury. Introduction of Company Cadbury

Cadbury is a multinational company and the Cadbury dairy milk is a brand of chocolate which is made by Cadbury. Cadbury made different types of chocolates and other products which is sold in several countries around the world. It first sold its products in United States in 1905. History

Cadbury’s started as a one man business, opened in 1984 by a Quaker, John Cadbury, which becomes nowadays Cadbury Limited, and now becomes the world’s largest chocolate producers. In 1831 the business had changed into grocery shop and John Cadbury became the manufacturer of the company.

Cadbury Dairy Milk is a worldwide brand of chocolate of United Kingdom Which made its different types of products and promote in different countries like Pakistan, India, Italy, Canada, France almost all countries.

Product Varieties
Cadbury made different types of chocolates and other products like:

Cadbury dairy milk chocolate, Kit Kat, Five Star, Éclairs, Fruit & Nut, Cadbury lite, Cadbury Crackle etc…

Cadbury byes

Bourneville, Cadbury delight
Cadbury hall

Selection of product...
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