To: John Lee, head of the Marketing Department
From: Stanley Lee SL, Assistant of the Marketing Department
Date: 19 October 2011
Subject: New product report --- Bakerlicious shop
Breakfast is the building block of our health, especially for the teenagers. A fresh and delicious breakfast definitely helps offer essential daily energy and boost working efficiency. However, only little choices of breakfast are provided in Chinese University of Hong Kong, which certainly reveal a golden market opportunity for the opening of bakery shop.
Description of the products and services
Fresh breads with distinct tastes and from different countries are our main features. Not only popular breads such as smoked Ham and Mushroom bread and Long Wiener Roll are included, but delicate ones such as Cheese Souffle and Pork Bun are within our menu. There is soft bread designed for someone taking home and eat for 3 to 4 days. Besides bread, we would like to introduce the order service of cakes for birthday, inauguration or graduation. Decorated cookies are limited in sales every day for the sake of ensuring quality and perfection. Different drinks are provided to give customers the comprehensive services by trying our best.
Reasons for Introduction
Everyone needs a breakfast to keep healthy, but in Chinese University of Hong Kong (CUHK), choices are just few. Franklin, one of the catering shop selling bread, offers high priced breads which stop students from buying; Coffee Corner only provides few choices of products for us, but has to wait a long queue, which are not convenient for commuters or students who seek for fast breakfast services. On the other hand, cakes for birthday and inauguration are in a rising demand for celebration, with expected large increase in the near future under 334 new education curriculum. Therefore, a high demand for bread and cakes are apparent and definitely needs a bakery shop to give a better service in CUHK.
Profile of the target market...
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