Cupcake Shop
RMIT International University Vietnam
Bachelor of Commerce Program
ASSIGNMENT COVER PAGE
Your assessment will not be accepted unless all fields below are completed
Subject Code: | BUSM4092 | Subject Name: | Applied Entrepreneurship | Location where you study: | RMIT Vietnam – SGS | Title of Assignment: | Feasibility Analysis | Student name: | Kim Koan DongPham Anh HoaNguyen Phu HaiPham Phuong Nghi | Student Number: | s3324450s3298342s3255278S3269894 | Learning Facilitator in charge: | Ms. Agatha Heng | Assignment due date: | 07/09/2012 | Date of Submission: | 07/09/2012 | Late Submission Approval | | Number of pages including this one: (Please number your pages like this: page 1 of 7, page 2 of 7, etc) | 27 | Word Count: (Main Content) | 5,558 |
EXECUTIVE SUMMARY
Having noticed the business opportunity in food, especially in dessert in the Vietnam market, Ucake’s business idea is developed. The purpose of presenting this idea is to help customers embodying their precious message into cake, the requisite item in every celebration. This can be regarded our business idea as the current market has not provide it.
Investigation revealed that choosing young people 15 to 30 living in Ho Chi Minh City as potential targets in terms of increase in population, GDP and positive behavioral change towards cake. Moreover, market research found that there are competitors with strong brand name and reputation. However Ucake can survive among the opponents with service differentiation focus strategy in which Ucake’s core differentiated service is ‘customer’s self decorated cake’. Ucake provides plain base cake, hygiene environment with fresh and diverse topping, and then customers simply come to shop and decorate their cakes easily and fast with meaningful memory supported by professional advice by Ucake’s chefs. Otherwise, customers can choose cake design from hundreds of models that suit their event.
Among the
Bachelor of Commerce Program
ASSIGNMENT COVER PAGE
Your assessment will not be accepted unless all fields below are completed
Subject Code: | BUSM4092 | Subject Name: | Applied Entrepreneurship | Location where you study: | RMIT Vietnam – SGS | Title of Assignment: | Feasibility Analysis | Student name: | Kim Koan DongPham Anh HoaNguyen Phu HaiPham Phuong Nghi | Student Number: | s3324450s3298342s3255278S3269894 | Learning Facilitator in charge: | Ms. Agatha Heng | Assignment due date: | 07/09/2012 | Date of Submission: | 07/09/2012 | Late Submission Approval | | Number of pages including this one: (Please number your pages like this: page 1 of 7, page 2 of 7, etc) | 27 | Word Count: (Main Content) | 5,558 |
EXECUTIVE SUMMARY
Having noticed the business opportunity in food, especially in dessert in the Vietnam market, Ucake’s business idea is developed. The purpose of presenting this idea is to help customers embodying their precious message into cake, the requisite item in every celebration. This can be regarded our business idea as the current market has not provide it.
Investigation revealed that choosing young people 15 to 30 living in Ho Chi Minh City as potential targets in terms of increase in population, GDP and positive behavioral change towards cake. Moreover, market research found that there are competitors with strong brand name and reputation. However Ucake can survive among the opponents with service differentiation focus strategy in which Ucake’s core differentiated service is ‘customer’s self decorated cake’. Ucake provides plain base cake, hygiene environment with fresh and diverse topping, and then customers simply come to shop and decorate their cakes easily and fast with meaningful memory supported by professional advice by Ucake’s chefs. Otherwise, customers can choose cake design from hundreds of models that suit their event.
Among the