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Swot analysis of Mariano

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Swot analysis of Mariano
SWOT analysis of Mariano

Bakery section

Strengthen:
Mariano fresh market is famous as its fresh and various kinds of products. The bakery section is pretty large compared with other supermarkets. Also, Mariano sells a wide array of different kinds of cookies which can satisfied various customers’ needs. In the bakery section, we figured that every style of cookie has its nice and decent package, for example, the handmade cookies are packaged with the Kraft paper. Another thing should be mentioned is that, although the price of cookies has lower advantages, the size of every cookie is big, so it is very economical for people to purchase the cookies in Mariano.

Weakness:
In the bakery section, for some reasons, the closet which display the cookies is surrounded by many candies. Those candies are colorful and noticeable, which caused that customers not notice those cookies at first glance. Additionally, we found that the nutrition facts attached on each pack of cookies is relatively small and unreadable. Compared with other supermarkets, the price range of the cookies are pretty higher. Some cookies sells only 5 bucks but some of them are over 17 dollars. But from the appearance and package we cannot figured the reason why those cookies are so expensive.

Opportunity:
Cookies in the bakery section are healthier than shelf cookies. So if make some promotion such as hold the healthy cookies festival, it may attract more customers.

Threats：
As mentioned before, Mariano fresh market sells different kinds of products. Not only in the bakery section but also in the frozen foods section we can find many cookies. So, when people have multiple choices, they might not only choose purchase cookies in the bakery section. Also, most private label cookies in the bakery section have very short shelf life compared with those box package cookies in the frozen foods. We believe that those frozen cookies and shelf cookies may become the threats for the cookies in the bakery
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