Mcdonald’s Case Assignment
McDonald’s Case Assignment
A. Current Marketing Situation:
Strengths
• Well-known brand and reputation all over the world
• Contains around 35,000 restaurants in more than 100 countries
• High value infrastructure, real estate, marketing and franchising
• Has introduced to healthier food choices such as salads and healthy breakfast items
• McGriddles breakfast sandwich brought success to McDonald
• Currently introduced a new product McCafé
• Has created many jobs for people all around the world.
• Introduced to quality products at a low price, for instance; McCafe compared to Starbucks coffee is cheaper.
• Changing their cooking oils into trans-fat-free oil has made there consumers happy.
Weaknesses
• Food is greasy and fattening
• Had been advertising unhealthy food to children, before introducing the happy meals.
• Documentary film Super-Size Me, brought awareness to the consumers.
• Unhealthy food contributed to obesity, and many health issues.
• Macdonald’s has been sued many times, due to being dishonest with their customers.
• The main products used in McDonald’s are not meeting the healthy lifestyle of kids and adults now a day.
• Usage of beef flavouring in their vegetable oil made their vegetarian group, anxious.
Opportunities:
• Are capable of expanding their locations in more than 100 countries. [demographic]
• Introducing to healthy lifestyle menu can support the latest trend of health conscious groups. [culture]
• Addition of new healthy, low-calories menu can attract more customers. [social and culture]
• Should also use social networking site to advertise their products like Facebook, Twitter and MySpace.(Androich, 2011) [social and technological]
• McDonald’s Angus Burger can be expended in more locations other than U.S.A. [demographic]
• McDonald Canada has started using features in Twitter’s suite to promote products and advertise to the target users in particular countries and other city areas. (
A. Current Marketing Situation:
Strengths
• Well-known brand and reputation all over the world
• Contains around 35,000 restaurants in more than 100 countries
• High value infrastructure, real estate, marketing and franchising
• Has introduced to healthier food choices such as salads and healthy breakfast items
• McGriddles breakfast sandwich brought success to McDonald
• Currently introduced a new product McCafé
• Has created many jobs for people all around the world.
• Introduced to quality products at a low price, for instance; McCafe compared to Starbucks coffee is cheaper.
• Changing their cooking oils into trans-fat-free oil has made there consumers happy.
Weaknesses
• Food is greasy and fattening
• Had been advertising unhealthy food to children, before introducing the happy meals.
• Documentary film Super-Size Me, brought awareness to the consumers.
• Unhealthy food contributed to obesity, and many health issues.
• Macdonald’s has been sued many times, due to being dishonest with their customers.
• The main products used in McDonald’s are not meeting the healthy lifestyle of kids and adults now a day.
• Usage of beef flavouring in their vegetable oil made their vegetarian group, anxious.
Opportunities:
• Are capable of expanding their locations in more than 100 countries. [demographic]
• Introducing to healthy lifestyle menu can support the latest trend of health conscious groups. [culture]
• Addition of new healthy, low-calories menu can attract more customers. [social and culture]
• Should also use social networking site to advertise their products like Facebook, Twitter and MySpace.(Androich, 2011) [social and technological]
• McDonald’s Angus Burger can be expended in more locations other than U.S.A. [demographic]
• McDonald Canada has started using features in Twitter’s suite to promote products and advertise to the target users in particular countries and other city areas. (