Mcdonalds Case Analysis

Topics: Burger King, Hamburger, Fast food restaurant Pages: 4 (1347 words) Published: December 9, 2012
McDonalds Case Analysis

The most important general environmental factors to be considered for the industry and McDonalds include its demographic, sociocultural, global, and physical environment segmentations. The demographic segment is important in terms of this industry because of the consumers that make up the fast-food industry. The demographic segment associated with McDonalds consists of a wide range of consumers with their new and improved menu that offers the success of the new dollar menu to healthier menu options including moderately priced salads. Teenagers were previously the firm’s primary targeted market; however McDonald’s objective is to target the larger, more profitable family market. McDonalds is distributed globally and known as the world’s largest fast-food restaurant business. The demographic segment has a positive effect on the industry because it has expanded its targeted market for all fast-food restaurants, increase motivation among competitors and diversify product offerings. Its sociocultural segmentation is important because of the company’s new socially responsible initiatives help maintain the company’s reputation abroad. McDonalds has chartered employee development, internal promotions, and advancement opportunities for women. The sociocultural factors have a positive effect on the industry because it has changed consumers’ negative attitudes toward the fast-food industry. Its global segment, with continuing growth, the magnitude of McDonald’s impact on national and world culture has become increasingly significant. McDonalds has established unique and customized approaches to each individual country and significant variance in strategic actions with differing cultures in different countries. This is a positive effect for McDonalds on the industry because it is able to respond quickly. Its physical environment segment is important within the industry because there are many negative environmental associations with the fast-food...
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