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Mobile Phone and Maxis

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Mobile Phone and Maxis
SEGI MBA

Assignment on MAXIS
Submitted to

Ms. Ooi
Lecturer

Economics for Managers ECO 6073
Submitted by

Group Members:
1.
Waleed Mohammad Jamal
-
SCM - 016584
2.
Md Fantasir Rahman
-
SCM - 016295
3.
Dinara Kerimbekova
-
SCM - 015066
4.
Aizada Aldekova
-
SCM - 016021
5.
Tahmina Aktar Daizy
-
SCM - 016715
6.
Mohamed Faizal
-
SCM - 017084

Introduction

Maxis Communications Berhad is a leading mobile phone service provider in Malaysia. Maxis Communications Berhad was established in the early 1990s and commenced mobile telecommunications operation in August 1995. It was then listed under the first board in Kuala Lumpur Stock Exchange (KLSE). At present Maxis Communication Berhad is the biggest telecommunication provider in Malaysia. The company has total subscribers at 13.95 million as of December 2010.

Maxis Communications Berhad, through its subsidiary, Maxis Berhad, engages in the provision of mobile, fixed line, and international telecommunications services in Malaysia. It also provides Internet and broadband services; and wireless multimedia related services, as well as owns, maintains, builds, and operates radio facilities and associated switches. The company was founded in 1995 and is based in Kuala Lumpur, Malaysia. Maxis Communications Berhad is a subsidiary of Binariang GSM Sdn Bhd.

It uses the dialling prefix identifier of "012”, "017" and “0142”. In 2002, Maxis purchased TimeCell, a rival mobile service provider, from Time dotcom Berhad. Prior to the purchase, Maxis offered phone numbers beginning with 012, and TimeCell 017. Now, subscribers can choose between the two. Maxis provide a variety of mobile communication products and services. They offer prepaid call plans, monthly subscription plans, global roaming, MMS, WAP (over both GSM and GPRS), Residential Fixed Line services, Broadband Internet plans, and as of early 2005, 3G services to both prepaid and post-paid subscription customers. Maxis Broadband



References: Dixit, A and Skeath, S (2004): Games of Strategy (2nd Ed), W.W.Norton www.wikipedia.org

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