Case 29 Panera Bread Company: Rising Fortunes?

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MAXIS BERHAD
COMPANY PROFILE
Maxis Berhad, with its consolidated subsidiaries (together, 'Maxis'), is the leading mobile communications service provider in Malaysia with over 11.4 million mobile subscribers as of 30 June 2009. Maxis was granted licences to operate a nationwide GSM900 mobile network, a domestic fixed network and an international gateway in 1993. It commenced its mobile operations in August 1995 and launched its fixed line and international gateway operations in early 1996. Since its establishment, Maxis has been providing a full suite of services on multiple platforms to fulfil the telecommunications needs of individual consumers, SMEs and large corporations in Malaysia. Maxis' mobile service is offered on a postpaid basis under the Maxis brand and via a prepaid format under the Hotlink brand. The use of these two distinct brands, underpinned by synergistic values, has enabled Maxis to develop its prepaid business successfully while maintaining growth in its postpaid segment. Maxis has also pioneered and led the Malaysian market in delivering innovative mobile products and services. It was the first to launch 3G services in Malaysia as known as Maxis3G in July 2005, and in September 2006, it became among the world's first to use HSDPA, a high-speed upgrade of its 3G network, to provide wireless broadband services. It was the first operator to bring the BlackBerry™ and Apple iPhone™ smart phones to Malaysia. The company in April 2009 unveiled the first commercial NFC-powered service in Malaysia. Maxis provides enhanced postpaid packages to corporate and SME customers, based on its highly successful consumer postpaid plans. These plans are custom-made to meet the needs of enterprises, especially improved communications within and beyond their compound. Maxis' international gateway services include termination of traffic into Malaysia from international telecommunications companies, supporting Maxis' own outbound international direct dial (IDD) traffic, collecting international transit traffic and bandwidth leasing services.

Board Of Directors

Raja Tan Sri Dato’ Seri Arshad
bin Raja Tun Uda
Chairman /
Independent Non-Executive Director

Robert William Boyle
Independent Non-Executive Director

Dato’ Mokhzani bin Mahathir
Independent Non-Executive Director

Asgari bin Mohd Fuad Stephens
Independent Non-Executive Director

Ghassan Hasbani
Non-Executive Director

Dr. Zeyad Thamer H. AlEtaibi
Non-Executive Director

Dr. Fahad Hussain S. Mushayt
Non-Executive Director

Augustus Ralph Marshall
Non-Executive Director

Chan Chee Beng
Non-Executive Director

Sandip Das
Chief Executive Officer /
Executive Director

Mission
A mission statement is a statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. The mission of this Maxis company are : Today

* Malaysia's leading mobile communications service provider Tomorrow
* The nation's premier integrated communications service provider

Vision
 Defines and describes the future situation that a company wishes to have, the intention of the vision is to guide, to control and to encourage the organization as a whole to reach the desirable state of the organization. The vision of the company is the response to the question of what do we want our organization to be? Corporative values are the answer to the question of what we believe into and how we are. The vission of Maxis Berhad is : To bring the future to our customers’ lives and businesses, in a manner that is simple, personalised and enriching, by efficiently and creatively harnessing leading-edge technology and delivering a brand of service experience that is reliable and enchanting.

Objective
An end that can be reasonably achieved within an expected timeframe and with available resources. In general, an objective is broader in scope...
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