Prcing Strategy- Maxis

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Maxis Communications Berhad ("Maxis") today launched its first ever Hotlink prepaid one country, one rate plan which offers customers the best value for their money.
With Hotlink's 39 sen per minute anytime, anywhere in Malaysia calls, customers will enjoy one flat rate nationwide, which means savings of up to 68% for domestic calls. This value-added rate is available for calls made within the Maxis 012 and 017 network, and on Hotlink's Talk plan. Customers on the Activ5 SMS plan will enjoy the lowest SMS rate of only 1 sen per SMS.
"We are offering these great prices now because we are saying to our customers that we know what you want, we hear you and we deliver.
"In fact, this Hotlink plan is about offering value to customers. You see, we are offering a holistic and complete package that is more than just about price. Sure, price is important but what is equally important is that with Hotlink, customers get access to the largest mobile community in Malaysia, enjoy greater coverage and experience the latest of what entertainment has to offer," said Maxis Head, Channel Distribution and Customer Services, Mr Tan Lay Han.

"It has always been our strategy to develop the Hotlink and Maxis base into a community that rewards and yields value for its customers. We do have the biggest community with over 6 million customers, and as such, probably half or two-thirds of your contacts are already within the network. Naturally, we provide you with the best rates within the 012 and 017 network to promote greater affinity within the community. The benefit to customers is that they can make more calls and send more SMS, and still enjoy great savings," he added.

As of end 2004, Maxis has 6.02 million customers of which 80% or 4.76 million are prepaid users. The company has 41% share of the mobile telecommunications market.
"Furthermore, customers enjoy broad coverage which includes GPRS with more than 3,500 base stations nationwide. They would enjoy greater...
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