Verizon Wireless Company Analysis

Topics: Strategic planning, Verizon Wireless, Strategic management Pages: 2 (901 words) Published: April 26, 2013
A. Identify the company’s vision, mission and strategic objectives Vision statement:
* Be committed to our business and improve benefits to our customers as wireless product technology changes. * Implement greater exposure through expanding, customer referrals, and innovative marketing. * Continue to grow in our market while ensuring sustained profitability. * Lead the market in customer satisfaction by meeting their wireless needs and exceeding their expectation. Mission statement:

“As a leader in communications, Verizon's mission is to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors” “We pledge to provide high quality services with competitive rates while maintaining our overall objective; customer satisfaction.” Strategic Objectives:

“We’re evolving our strategy to further simplify today’s experience and meet the needs of tomorrow.” Managing data traffic has become cumbersome for all cellphone providers due to the increased adoption of smartphones among consumers. Verizon is continually expanding it LTE coverage in order meet the needs of this growing segment.

B. Assess the company’s internal environment using either a value chain or resource-based view analysis.
Infiltrates strategy through all levels.
C. Analyze the company’s strategy
1. Discuss the specific generic business-level strategies and corporate-level strategies used by the company to compete in the industry. Customers are the center of Verizon’s corporate strategy. While the company is continually developing innovative and advanced products and services, the needs of the consumer are evaluated first when making a strategic decision. Verizon is shifting its strategy toward “growth” markets, and is focusing on meeting consumer demand in areas trending toward...
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