Verizon's Momentum Worldwide
In 2016, Verizon has it’s account with Momentum Worldwide, a subsidiary of Interpublic Group. Momentum Worldwide provides services like branding, creative, mobile and internet advertising.
Verizon wanted to prove that, it is the Better Network beyond their product and service offering, through the added-value proposition of desirable access. Momentum Worldwide were asked to Verizon’s new premium access platform by leveraging its partnership with the NFL.
Momentum Worldwide created a research facility for Verizon customers to try “a breakthrough virtual reality experience prototype” which would allow them to interact with a “virtual” version of star Giants receiver Odell Beckham Jr. While their vision was obscured by VR goggles, Odell Beckham
Verizon wanted to prove that, it is the Better Network beyond their product and service offering, through the added-value proposition of desirable access. Momentum Worldwide were asked to Verizon’s new premium access platform by leveraging its partnership with the NFL.
Momentum Worldwide created a research facility for Verizon customers to try “a breakthrough virtual reality experience prototype” which would allow them to interact with a “virtual” version of star Giants receiver Odell Beckham Jr. While their vision was obscured by VR goggles, Odell Beckham