Nfl Case Analysis
1. Situation Analysis
The National Football League NFL is the highest level of professional play. NFL is represented by 32 clubs, which are divided into two conferences; the American Football Conference (AFC) and the National Football Conference (NFC). Brian Rolapp, senior vice president of NFL media strategy and digital media team has after months of in-depth-research gathered information in order to present a new media marketing strategy at the NFL owners’ meeting to present the new strategic perspectives. The NFL commissioner Roger Goodel general strategic target is that he wants the NFL to reach 25 billion dollars in revenue by 2027. This is a very ambitious goal, which requires that NFL add nearly 1 billion dollar in new revenue each year. Rolapp had realized that Goodell counts on new technology in order to be able to get the double-digit growth he envisioned.
2. Problem definition
Goodell wants Rolapp and his digital market team to present a wireless marketing strategy with the best course of actions in order to meet there envisioned objective. Rolapp knew that he had to consider the impact of a wireless deal on the NFL´s overall ability to monetize its content. The media landscape is changing dramatically, Rolapp is concerned about a few issued questions regarding; broadcasters versus wireless carriers, exclusive versus non-exclusive deals and the ability to provide a …show more content…
The wireless way of watching games throughout phones, computer etc., is still not considered as a substitute to the Television. By establish new contracts that involve a broader approach to the audience in the wireless and digital marketing place. This will hopefully provide benefits for NFL when it comes to follow customers’ interaction and response to digital adverting in order to meet their customers’ demand in an efficient and precise
The National Football League NFL is the highest level of professional play. NFL is represented by 32 clubs, which are divided into two conferences; the American Football Conference (AFC) and the National Football Conference (NFC). Brian Rolapp, senior vice president of NFL media strategy and digital media team has after months of in-depth-research gathered information in order to present a new media marketing strategy at the NFL owners’ meeting to present the new strategic perspectives. The NFL commissioner Roger Goodel general strategic target is that he wants the NFL to reach 25 billion dollars in revenue by 2027. This is a very ambitious goal, which requires that NFL add nearly 1 billion dollar in new revenue each year. Rolapp had realized that Goodell counts on new technology in order to be able to get the double-digit growth he envisioned.
2. Problem definition
Goodell wants Rolapp and his digital market team to present a wireless marketing strategy with the best course of actions in order to meet there envisioned objective. Rolapp knew that he had to consider the impact of a wireless deal on the NFL´s overall ability to monetize its content. The media landscape is changing dramatically, Rolapp is concerned about a few issued questions regarding; broadcasters versus wireless carriers, exclusive versus non-exclusive deals and the ability to provide a …show more content…
The wireless way of watching games throughout phones, computer etc., is still not considered as a substitute to the Television. By establish new contracts that involve a broader approach to the audience in the wireless and digital marketing place. This will hopefully provide benefits for NFL when it comes to follow customers’ interaction and response to digital adverting in order to meet their customers’ demand in an efficient and precise