Preview

Swot Analysis of Nfl Digital Media Case

Good Essays
Open Document
Open Document
746 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Swot Analysis of Nfl Digital Media Case
SWOT ANALYSIS 1. Pursue An Exclusive Partnership With One Wireless Carrier—this is the approach that the NFL previously chose in 2005 with Sprint. The deal was valued at $500 million plus $50 million annually to be the NFL’s exclusive wireless partner and an additional $50 million earmarked for NFL-related advertising and promotion.

* Strengths—an exclusive relationship with Sprint provides a more intimate B2B relationship. Sprint would be willing to pay a premium for the NFL’s brand name and services. They would benefit by being the official sponsor of the NFL. An exclusive partnership would involve higher levels of trust between the two companies than non-exclusive partnerships. * Weaknesses—over 70% of Americans identify themselves as fans of the NFL. In addition, the NFL is generates $8 billion annually, making it one of the most successful entertainment properties in the world. By choosing Sprint as an exclusive partner, you are leaving out a large number of NFL fans who could be potentially interested in digital media services. An exclusive partnership with Verizon, the market share leader of wireless carriers, would exclude roughly 67% of the market. * Opportunities—the NFL’s digital media group could strike a new deal with Sprint or another wireless provider. They would strike a higher contract than before because their digital services have proved popular and profitable. * Threats—An exclusive partnership will make one wireless carrier very happy, but upset the rest. This could lead to hostile business relationships in the future. The NFL needs to be careful of turning potential business customers away. 2. Form Non-Exclusive Partnerships With Multiple Wireless Carriers—this would give each carrier the right to carry NFL content on mobile phones, but no one company has the exclusive right to do so. The NFL’s current television contracts have been non-exclusive in the past and have proven highly successful. *
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    New England Patriotss Swot Analysis
    • 523 Words
    • 3 Pages

    New England Patriotss Swot Analysis

    The sole vision, mission, and goal of the New England Patriots is to win championships. Head coach and General Manager Bill Belichick states, “We are building a big, strong, fast, smart, tough, and disciplined football team that consistently competes for championships.” Historically, it has not change since Belichick took the job back in 2000. Since that time, the New England Patriots have a record of 201-71, with 14 AFC East Division Titles, 7 Super Bowl appearances, and 5 Super Bowl victories.…

    • 523 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    At&T Project
    • 1688 Words
    • 7 Pages

    At&T Project

    Its direct competitor is Verizon Communications with $110,875 millions in revenue and $2,404 millions in profits, 20% bellow of AT&T.…

    • 1688 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    Hper P-426 Article Review
    • 656 Words
    • 3 Pages

    Hper P-426 Article Review

    The NFL has their goals set really high and they are going to have to innovate substantially to reach this target. The article says they will have to get even more out of media and create new lines of business in order to do this. The NFL is going to make a substantial amount of money from media deals over the next 15 years. In 2014, they are going to have new TV contracts that will increase rights fees. Also, the NFL’s deals with Fox, NBC, CBS, and ESPN expire in 2021 or 2022. This will lead to new increased negotiations with the popularity of the NFL. The only way this could be interfered with is if player health and safety hurts the popularity of the NFL or if a tragedy happens such as an economic or military disaster. Another media aspect that will bring in an extensive amount of revenue is through Direct TV’s out-of-market package that expires in 2014 and their deal with Verizon that expires in 2014 also. Direct TV already pays $1 billion annually so I feel the NFL can definitely have cable companies compete and outbid each other for the new NFL contract. Once the Verizon contract ends, the NFL will be able to test the mobile market. I think this will be very effective with the occurrence of smart phones and tablets. If the NFL is able to get a contract with ESPN and their Watch ESPN app, I think this will…

    • 656 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Nfl Revenue Sharing Research Paper
    • 948 Words
    • 4 Pages

    Nfl Revenue Sharing Research Paper

    To many the NFL may be considered America’s greatest sports league. The league definitely has the numbers to back up this claim. The ever-growing sport has maintained keen interest from fans all across the world, all the while generating enormous amounts of revenue. Currently the league rakes in close to $9 billion annually. The success of the NFL is something to marvel at. Even in a shaky economy the NFL continues to flourish. What is interesting about the NFL is how the business aspect is structured.…

    • 948 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    The 2011 NFL Lockout: NFL Owners vs. NFL Players
    • 4066 Words
    • 17 Pages

    The 2011 NFL Lockout: NFL Owners vs. NFL Players

    Over the past twenty years, the National Football League (NFL) has seen its product grow and blossom into America’s premier fan viewing sport. The NFL currently has 31 franchises in cities located throughout the United States. Some teams are located in major markets like New York and Chicago, while some teams are have put down their roots in smaller markets like Kansas City and Indianapolis. No matter how big the market or how poor the teams performance is on the field, one thing is constant, the NFL, the NFL owner, and the NFL players are making millions upon millions of dollars playing a game. The NFL is a money making machine. The kind we all wish we could operate or own. Every week the NFL rakes in the profits. Wherever there is money to be made, rest assured there is greed rearing its ugly little head. This project focuses on the 2011 NFL Lockout and the negotiations that eventually led to a new collective bargaining agreement (CBA) that was signed in July of 2011. (ESPN website, n.d.)…

    • 4066 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Better Essays

    1920-39: How The NFL Got Started
    • 1835 Words
    • 8 Pages

    1920-39: How The NFL Got Started

    Introduction Introduce Topic Few Facts about the NFL Thesis Statement 1920-39 How The NFL Got Started Early Struggles Early History( Teams That Joined, Teams That Left, Changes Made to League Rules) 1980-99 Advancements since the league was started Any team relocation Any records broken Super Bowls Other relevant events 2000-present Any team relocations Any records broken.…

    • 1835 Words
    • 8 Pages
    Better Essays
    Read More
  • Good Essays

    Fun Run Experience Research Paper
    • 959 Words
    • 4 Pages

    Fun Run Experience Research Paper

    Advertising will be done through ESPN, social media, at all stadiums during the regular season throughout the year. Advertising through ESPN and all the 32 NFL stadiums will cost around 9 million dollars. Strategic use of social media fill result in free advertising. This provides great exposure for the corporate sponsors. (2014)…

    • 959 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    History Of The Nfl Superbowl
    • 762 Words
    • 4 Pages

    History Of The Nfl Superbowl

    The NFL and CBS agreed to broadcast rights in 1961. But also in 1961, Congress passed the Sports Broadcasting Act, which permitted leagues to act as cartels in the negotiation and sale of their broadcast rights. This led the NFL to make arrangements, which all networks got some games at some times. When the broadcast rights were sold on a club to club basis, fans got the chance to see their local teams' away games. It bought a new dimension to the avid sports watcher that has never been seen before in the professional football league.…

    • 762 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Why Sports Teams Move and Cities Fight to Keep Them
    • 1051 Words
    • 5 Pages

    Why Sports Teams Move and Cities Fight to Keep Them

    Some of the most prolific franchises in sports, like the Oakland Raiders and Baltimore Colts of the National Football League, have moved to other cities breaking off their loyalty to the hometown fans. More important than the actual moves are the more frequent threatened moves. When teams "play the field" and explore the option of playing in other cities they are able to lure interested cities into giving them just about any royalty they want. New stadiums are only the beginning. The willingness to threaten departure has secured for teams a variety of land deals, lower taxes, more revenues from parking and concessions, control of stadium operations, guaranteed ticket sales, renovation of stadiums with luxury seating, control over…

    • 1051 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    National Football League: A Honest Organization?
    • 786 Words
    • 4 Pages

    National Football League: A Honest Organization?

    and confidence is appreciated. NFL plans to take the game at a level where it attracts vast share…

    • 786 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Why Do NFL Teams Avoid?
    • 610 Words
    • 3 Pages

    Why Do NFL Teams Avoid?

    The NFL makes an average of 8 billion dollars in revenue a year, some years making over 10 billion dollars in a single season. All of the money coming directly or indirectly from fans. Making NFL teams publicly owned and traded where anybody could purchase a stock and be a “owner.” Some people say that if NFL teams were publicly owned unpopular teams would not sell as many stocks therefore not being able to fund their team's needs. If NFL teams where publicly owned the NFL as an organisation would make much more money.…

    • 610 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Nfl History
    • 824 Words
    • 4 Pages

    Nfl History

    Revenue sharing is what made the NFL a powerful and economically successful sports business model for these times. The then commissioner Pete Rozelle persuaded NFL governors to share the greater part of their revenues equally. With this method there wasn't much in it for big-market teams, but by agreeing to the system of socialism and by protecting the competitiveness of small-market teams such as Green Bay, they built the idea for the great commercial power it has become. Revenue sharing was a brilliant idea because it worked. It succeeded because network television sports were growing fast and massive; also football games were perfect TV property. Unlike baseball and basketball, football teams play once a week and this opened up the opportunity to turn each game into an event. National broadcasts contracts, divided equally without considering to market size, became the NFL'S vital source of revenue. Currently the NFL is carrying out a funded revenue program to help protect its small market franchises. The league already shares certain revenues but this new program would allow small market franchises to get money from an additional pool funded mostly by top revenue-generating teams. Other reasons why revenue sharing works is because NFL…

    • 824 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Comparasion Essay: Baseball vs. Football
    • 946 Words
    • 4 Pages

    Comparasion Essay: Baseball vs. Football

    If you’re like most Americans, you probably have a favorite NFL team. You probably watch football games on TV and if you live in a city with an NFL team, you may shell out the cash to buy a game ticket to cheer them on. That is to say, no matter where you live, you almost certainly watch the Super Bowl, even if it’s just to check out the exciting commercials. In fact, if you’re not wearing an NFL team logo hat, T-shirt, or jacket today, you’ll almost certainly run into someone who is. The NFL, it seems, has become an unavoidable presence in American culture. Although baseball is know as America’s favorite pastime, professional football is the country’s most popular sport, and has been since the 1960’s. According to Forbes Magazine, the NFL is economically the strongest sports organization in the world today. (Vogan, T. 2011)…

    • 946 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    Fantasy Football
    • 2301 Words
    • 10 Pages

    Fantasy Football

    dream. (NFL Network launches sports television program). Los Angeles Business Journal, 27(46), 14. Retrieved September 28, 2006, from InfoTrac OneFile database.…

    • 2301 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Economics, Not Sexism
    • 1155 Words
    • 5 Pages

    Economics, Not Sexism

    Televised broadcasts also account for a great deal of the leagues’ revenue. Both leagues have eight-year deals with major networks, yet the…

    • 1155 Words
    • 5 Pages
    Powerful Essays
    Read More

Related Topics