Mobile Phone is a wireless device that emits RFR (radio-frequency radiation) to transmit data and allows people to communicate anywhere. It can be carried anywhere as long as there is a signal transmission. There are three types of Mobile coverage, which are: AMPS, GSM and CDMA
AMPS (Analogue Mobile Phone System)
It is an analogue signal and system for transmit data and be used for mobile communication. The strength of this system is it has a better network coverage than GSM. However it is the most insecure mobile phone. This system is also going to be closed in Australia until end of 2000 as the government states that analogue signal make the frequency too crowded.
GSM (Global System for Mobile Communication)
It is a digital system that converts from our voice to digital (pulse) and transmits it to air for mobile communication. The strength of this system is it is more secure than analogue system. On the other hand, the weakness is the signal is not as strong as analogue system.
CDMA(Code Division Multiple Access)
It uses a digital systems but it is not pulsed as GSM did. The strength of this system is it has the best signal receiver, and it is secure communication. However, it is just being introduced in Australia and the rest of the world.
Network Provider in Australia Optus
Optus stated that they have 93% population coverage, which means, the capacity of the network that Optus can carry is up to 93 % of total population. It also has strength, which it has the lowest congestion rate (making and receiving call)
Telstra stated that they have 94% population coverage, which means they can carry up to 94 % of the total population. Their strength is they have better network signal compare to other competitors.
Vodafone have 91% population coverage. Their strength is they are international recognition so people will believe that they have more experienced worldwide.
The market shares of these companies are as follow:
Telstra 49%, followed by Optus 33 % and last by Vodafone 18%
The Users of Mobile Phones
It is obvious that most of business people in Australia use Mobile Phone now. It can be seen from the street that almost every business people have a mobile phone.
Rural Business People
It is important that rural business people to be able to communicate to other people, as sometimes the lines connection to rural area is not available.
It is also be used by people who have statement of Freedom to communicate'. They can communicate anywhere they like by using mobile phone. Some examples of other users are students, housewife, etc.
As the worldwide survey conducted, at least 50 % Australian people own one mobile phone. It can be said Australian love their mobiles
Features and Benefits of Mobile Phones
Incoming & Outgoing Phone Call
This is the basic feature that every mobile phone should have. It allows people to make and receiving calls without barrier. It affects business, as they can do business conversation through mobile, they can be contacted although they are not in the office.
SMS (Short Message Service)
It allows people to send text message up to 160 characters via mobile phone. This feature was promoted last month (May 2000) by Optus to gain interest of people of using it. The benefits for business are when the other party phone is being switched off, they can leave message to the mobile. It is also used when the silent conversation needs arise.
Most of the mobile phones have this feature. It...