Celcom Analysis

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COMPANY IS CURRENTLY IN INDUSTRIAL
CELCOM now is known as a CELCOM AXIATA.Its currently in the mobile telecommunication services industry.CELCOM is the oldest telecommunication company in Malaysia.CELCOM was originally listed on the Bursa Malaysia, but after the merger with Telekom Malaysia Berhad, it has remained private.CELCOM is the Malaysian partner of the Vodafone mobile community.CELCOM current CEO, Dato¶ Seri Mohammed Shazalli Ramly , has been with CELCOM since 2005.His contractexpired in 2007 and has been renewed for another 3 more years. TM International has been renamed as AXIATA as part of a telecom consortium in the south east Asia. Its Stock Exchange code is AXIATA.

COMPANY¶S MAIN COMPETITORS AND MARKET SHARE OF EACH PLAYER
The main competitors of CELCOM are MAXIS Telecommunication. Since its inception in 1995, Maxis has grown from strength to strength to its current position as Malaysia¶s leading mobile operator, with the largest customer base of over 11 million people. Maxis have earned many accolades locally and internationally. Maxis Berhad, the country¶s largest mobile phone company by market shares, said its net profit rose 28% for the third quarter ended September 30 2009.For CELCOM ,in the 9 month period, they revenue rose 11.9% to RM 4.63 billion while net profit increased 17.7% to RM 1.13 billion. Its third quarter net profit of RM 404 million is the highest quarterly net profit in its history.

SWOT ANALYSIS OF THE COMPANY
A SWOT analysis is a structured group activity that¶s useful in identifying the internal and external forces that drives an organization competitive in its markets. SWOT is an acronym for Strength, Weakness, Opportunities and Threats.

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Strength = Cheapest postpaid plan
 This plan is most suitable for users who are only allocated with minimum budget for the monthly phone bill.
 Offers you the lowest postpaid plan in Malaysia with commitment fee as low as RM20 per mont

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= Larger Asian telecommunication...
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