Master Business Administration

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Strategy Management (A)

Topic:
Makes the Matrixes of amazon Company

Submitted To:
PROF. AMJAD HUSSAIN

Date of Submission:-
27-12-2012

Submitted By:-
abdul manan bashir l1s10mbam0145

Sec: - A

External Factor Evaluation:
 | External Factor Evaluation| Calculation|
Serial #| Opportunities| weights| Rating| W.S|
1| International Expansion| 0.19| 4| 0.76|
2| More peoples are willing to buy online| 0.16| 3| 0.48| 3| More things can easily sold on internet| 0.15| 3| 0.45|  | Threats|  |  |  |
1| Products are already sale by major competitors| 0.18| 4| 0.72| 2| Fluctuation in Currency and Foreign Exchange Rate| 0.17| 3| 0.51| 3| Economic Climates| 0.15| 2| 0.3|
 | Total| 1.00|  | 3.22|
Internal Factors Evaluation:
 | Key Internal Factors| Calculation|
Serial #| Strengths | Weights| Rating| W.S|
1| Strong Financial Position| 0.20| 4| 0.8|
2| Global Market Leader| 0.18| 4| 0.72|
3| Recognizable Brand Name| 0.15| 4| 0.6|
 | Weakness|  |  |  |
1| Purchasing items distributers rather than manufacture| 0.17| 2| 0.34| 2| High Transportation Cost| 0.15| 2| 0.30|
3| Limited Flexibility in Price| 0.15| 1| 0.15|
 | Total| 1.0|  | 2.91|

Competitive Profile Matrix:
Competitive Profile Matrix|
 |  | Amazon| EBay| Yahoo|
Critical Success Factors| weight| Rating| w.s| Rating| w.s | Rating| w.s| Financial Position| 0.18| 3| 0.54| 2| 0.36| 2| 0.36| Market Share| 0.16| 4| 0.64| 4| 0.64| 3| 0.48|

Customer Loyalty| 0.15| 4| 0.60| 3| 0.45| 2| 0.30|
Product Quality| 0.14| 3| 0.42| 3| 0.42| 3| 0.42|
Customer Services| 0.14| 4| 0.56| 4| 0.56| 2| 0.28| Advertisement| 0.12| 3| 0.30| 4| 0.42| 3| 0.36|
Price Competiveness| 0.11| 3| 0.33| 3| 0.33| 3| 0.33| Total| 1.00|  | 3.39|  | 3.18|  | 2.53|

SWOT Matrix:
| Strengths 1. Strong Financial Position 2. Global Market Leader 3. Recognizable Brand Name| Weakness 1. Purchasing items distributers rather than manufacture 2. High Transportation Cost 3. Limited Flexibility in Price| Opportunities 1. International Expansion 2. More peoples are willing to buy online 3. More things can easily sold on internet| SOIn SO strategy, we use our strong Financial position and expand the business internationally.(S1,O1)| WO| Threats 1. Products are already sale by major competitors 2. Fluctuation in Currency and Foreign Exchange Rate 3. Economic Climates| ST| WT|

SPACE Matrix:
Internal strategic position| External strategic position| Financial Position| Ratings| Environmental stability| Ratings| EPS| +4| Inflation Rate| -4|
ROE| +3| Terrorism| -3|
ROI| +4| Tax rates| -3|
Net income| +4| Competitive pressure| -1|
Revenue| +5| Technology| -1|
Average +4.0| Average -2.4| Total y-axis score: 0.8|
Competitive Advantage| Ratings| Industrial Position| Ratings| Market share| -5| Growth potential| +6|
Customer loyalty| -3| Capacity utilization| +5|
Price competiveness| -2| Barriers to entry| +5|
Advertisement| -1| Profit potential| +5|
Product quality| -1| Recourse Utilization| +5|
Average -2.4| Average +5.2| Total x-axis score: 2.8|

Graph of SPACE Matrix:
FS
+6
+1
+5
+4
+3
+2
-6
-5
-4
-3
-2
-1
-6
-5
-4
-3
-2
-1
+1
+2
+3
+4
+5
+6
ES
CA
IS
Conservative
Aggressive
Defensive
Competitive
FS
+6
+1
+5
+4
+3
+2
-6
-5
-4
-3
-2
-1
-6
-5
-4
-3
-2
-1
+1
+2
+3
+4
+5
+6
ES
CA
IS
Conservative
Aggressive
Defensive
Competitive

BCG Matrix:Relative Market Share
Relative Market Share

Low zero
Low zero
50
50
High+20
High+20
High 100
High 100...
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