Maruti Suzuki
Introduction Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800
Maruti Suzuki is India's number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned
Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. Later Indian Govt. sold its shares to F.I.I.’s.
Maruti Suzuki has two manufacturing facilities in India: Gurgaon and Mandal near Ahmedabad.
The Brand Trust Report published by Trust Research Advisory, a brand analytics company, has ranked Maruti Suzuki in the thirty seventh position in 2013 and eleventh position in 2014 among the most trusted brands of India.
Bluebytes News, a news research agency, rated Maruti Suzuki as India's Most Reputed Car Company in their Reputation Benchmark Study conducted for the Auto (Cars) Sector which launched in April 2012
SWOT Analysis:
STRENGTHS
Contemporary technology
Japanese Management practices
After sale services
Distribution
Diversification & R&D
WEAKNESS
Still depends upon SUZUKI COPORATION
10% components are manufactured outside India
Still considered as poor man’s brand
Unaccustomed to international standards or keen competition.
OPPURTUNITY first company to roll out suitably Designed cars before 2008 as per Govt.’s Proposal of new ethanol (renewable)
Other companies lacks economy of scale
Rising demand
Untapped rural market
THREAT
Numbers of new Technology driven players and manufactures are in market
Reduction in subsidies by government on petroleum products
Changing environmental and emission norms
Higher local taxes
Challenges to the Company
Threat from the new players: Increasing
Most of the major global players are present in the Indian market; few more are expected to enter.
Financial strength assumes importance as high are required for building
Maruti Suzuki is India's number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned
Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. Later Indian Govt. sold its shares to F.I.I.’s.
Maruti Suzuki has two manufacturing facilities in India: Gurgaon and Mandal near Ahmedabad.
The Brand Trust Report published by Trust Research Advisory, a brand analytics company, has ranked Maruti Suzuki in the thirty seventh position in 2013 and eleventh position in 2014 among the most trusted brands of India.
Bluebytes News, a news research agency, rated Maruti Suzuki as India's Most Reputed Car Company in their Reputation Benchmark Study conducted for the Auto (Cars) Sector which launched in April 2012
SWOT Analysis:
STRENGTHS
Contemporary technology
Japanese Management practices
After sale services
Distribution
Diversification & R&D
WEAKNESS
Still depends upon SUZUKI COPORATION
10% components are manufactured outside India
Still considered as poor man’s brand
Unaccustomed to international standards or keen competition.
OPPURTUNITY first company to roll out suitably Designed cars before 2008 as per Govt.’s Proposal of new ethanol (renewable)
Other companies lacks economy of scale
Rising demand
Untapped rural market
THREAT
Numbers of new Technology driven players and manufactures are in market
Reduction in subsidies by government on petroleum products
Changing environmental and emission norms
Higher local taxes
Challenges to the Company
Threat from the new players: Increasing
Most of the major global players are present in the Indian market; few more are expected to enter.
Financial strength assumes importance as high are required for building