Maruti Suzuki

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  • Topic: Suzuki, Maruti Suzuki, Suzuki Alto
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  • Published : February 18, 2013
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STRATERGIC MANAGEMENT TERM PAPER ON
MARUTI SUZUKI INDIA LTD.

ALWIN SAKRI
MBA III SEM
‘A’ SECTION
1PI11MBA14
PESIT-BANGALORE
INTRODUCTION
1981- MARUTI UDYOG LTD was incorporated on under the INDIAN COMPANIES ACT, 1956.

1982- License and Joint Venture agreement signed between Maruti Udyog Ltd. & Suzuki Motor Corporation Japan(SMC). 1987- First lot of 500 cars exported to Hungary
1992- SMC increases its stake in Maruti to 50 percent.
2002- Maruti Finance in Mumbai with 10 Finance companies is Introduced. Children’s park inaugurated in Delhi. SMC acquires majority stake in MUL (increases to 54.2%). 2003- IPO (JUNE- ISSUE oversubscribed 11.2 times)

Maruti gets listed on BSE and NSE- July.
2006- New car plant and the diesel engine facility commences operations during 2006-2007 at Manesar, Haryana.
In November Maruti inaugurated a new Institute of Driving Training and Research (IDTR) set up as a collaborative project with Delhi Government at Sarai Kale Khan in South Delhi.

2007- Board of Directors gave approval to new name MUL to become Maruti Suzuki India Limited.
Corporate Social Responsibility: adopts three villages in Manesar 2008- M-800 crosses 25 lakh mark.
MSIL celebrates its Silver Jubilee.
MSIL launches National Road Safety Program.
2009- A-STAR or Suzuki Alto debuts at Geneva Motor Show sales begins.
Capacity to manufacture expanded from 800,000 to a million Units (Gurgaon plus Manesar plants) annually.
2010- Launched Alto K10.
2012- Maruti Ertiga, seven seater MPV R3 designed and developed in India, will compete with Toyota Innova, Mahindra Xylo, and Tata Sumo Grande. In early 2012, Suzuki Ertiga will be exported first to Indonesia in Completely Knock Down car.

2014- Maruti XA Alpha will be launched

COMPANY PROFILE
Maruti Udyog Ltd. (MUL) is the first automobile company in the world to be honored with an ISO 9000:2000 certificate. The company has a joint venture with Suzuki Motor Corporation of Japan. It is said that the company takes only 14 hours to make a car. Few of the popular models of MUL are Alto, Baleno, Swift, Wagon-R and Zen.

Maruti Udyog Limited (MUL), established in 1981, had a prime objective to meet the growing demand of a personal mode of transport, which is caused due to lack of efficient public transport system. The incorporation of the company was through an Act of Parliament.

Suzuki Motor Company of Japan was chosen from seven other prospective partners worldwide. Suzuki was due not only to its undisputed leadership in small cars but also to commitments to actively bring to MUL contemporary technology and Japanese management practices (that had catapulted Japan over USA to the status of the top auto manufacturing country in the world). at Maruti Udyog Ltd.

A license and a Joint Venture agreement were signed between Government of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982. The objectives of MUL, then are as cited below:

* Modernization of the Indian Automobile Industry.
* Production of fuel-efficient vehicles to conserve scarce resources. * Production of large number of motor vehicles which was necessary for economic growth. In 2001, MUL became one of the first automobile companies, globally, to be honoured with an ISO 9000:2000 certificate. The production/ R&D is spread across 297 acres with 3 fully-integrated production facilities. The MUL plant has already rolled out 4.3 million vehicles. The fact says that, on an average two vehicles roll out of the factory in every...
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