1- AMIT KUMAR 2-SANDEEP KUMAR 3-YUVRAJ SAINI 4-ANUJ KUMAR 5-RAVISH KUMAR 6-DEEPAK GAUR
Introduction MIS Case study of Maruti Suzuki Car Sale Process Flowchart Recommendations
Integration and Streamlining of Business Processes Process Adherence Structuring, Storage and Retrieval of Data Instant Generation of Business Analysis Report, MIS Control and monitoring Man and Machine Support Operations , management and decision making
Role of MIS
Collection of Appropriate data
Started as Joint Venture of Indian government and Japanese conglomerate Suzuki corporation. 53 percent Market share in Indian Car market. 5 Million cars running on road. Cars manufactured and sold: Maruti 800 Maruti Alto Maruti Zen Maruti Swift and so on
Sale Process of Maruti Suzuki
Maruti Suzuki sell its cars through Showroom across India. Apart from selling cars it also provide Services to its car owners likeInsurance, Finance, Exchange, True Value, Driving School etc.
What are the steps taken by Maruti Suzuki to sell its car to the customer ???
There are 7 to 8 teams. Every team has one leader and 5 members. i..e Maruti 800 A1 A2 A3 Alto, Zen and Wagon R Esteem, Baleno
Corporate Team Teams for banks
Tie ups with Big companies, Govt. depts. For employees of different banks and Foreign banks.
The customers normally come by three sources²
Source Telephone Reference
The DSE collects customer¶s 1- Name 2- Contact Number 3-Address 4-Car Intrested
Identification of customers done according to1-Usage 2-Requirement 3-Repayment options 4-Year of Repayment 5- Middle class 6-CEO etc.
Customer Interaction System
All data collected by the agent is processed in a system called CIS. All daily inquiries are feed in the system. Appointments are taken accordingly.
Whether trade or cash discounts are given or not????
Discounts are only given by the company. Individual showroom owners are not allowed to give discounts. Mystery shopping.
Finally sale take place««««««..
What services does M.U.L provide to its customers???
Maruti provides following schemes to its customersMega service camps Auto scalps Customer car meets Insurance Finance True value Exchange Driving school.
ONE WINDOW CONCEPT««««««..
Work Done After Sale
After every sale the company representatives contact the customer within 48 hours of ³POST SALE FOLLOW UP´ The company takes feedback about the location, DSE behavior, etc. After 15 days MUL calls customer for feedback. Follow up calls and reminder for service.
Dealer Management System
All the data collected by the various dealer, showrooms is Processed in DMS.
A3 CIS PERSONAL VISIT APPOINTMENT
REQUIREMENT ORDER BOOKING CASH SELL FORMALITY 1 BANK YES NO
Two way flow of information. Tourism, hospitality, BPO. Direct marketing Database for future Prizes for future feedback Team for rural people.
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