Maruti Suzuki

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  • Topic: Maruti Suzuki, Suzuki, Suzuki Swift
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  • Published : April 11, 2011
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SUB: MARKETING MANAGEMENT
TOPIC: PROJECT ON MARUTI SUZUKI
SWIFT
SUBMITTED BY: GROUP 1
MMS (2010-12)
SEM I

SUBMITTED TO: MR.KEDAR DUNAKHE

MARUTI SUZUKI
Maruti Suzuki India Limited, a partial subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 45% of the domestic car market. The company offers a complete range of cars from entry level Maruti 800 and Alto, to stylish hatchback Ritz, A star, Swift, Wagon-R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007, Maruti Udyog Limited was renamed Maruti Suzuki India Limited.

MARUTI SWIFT- You’re The Fuel...

In India, Suzuki has launched Swift as a joint venture with Maruti and the car is known as Maruti Swift. In the Indian auto market Swift is available with seven variants four with petrol and three with diesel engine option. The petrol version of Maruti Swift is powered by 1.2L K-series engine. The 1.2L, K-series petrol engine present in Maruti Swift is highly fuel efficient with the availability of 16 Valve light weight DOHC engine that reduces friction and improves durability and fuel economy to the best in town. Maruti Swift is endowed with 5 Speed Manual Transmission Gearbox. This gearbox is cable type gearshift which is of great help at the time of shifting of gear. Maruti Swift’s powerful engine with the emission of BS IV and is very fuel efficient and a very good performer that offers an impressive mileage of 14.4 kmpl in the city roads and 18.1 kmpl on the highways. However, the diesel version of Maruti Swift is packed with 1.3L, DDiS engine with a displacement of 1248cc. The 1.3L diesel engine is packed with turbocharger and intercooler combination that offers efficient combustion and clear emissions. The diesel engine is endowed with 5 step multi injection common rail system that offers better fuel combustion and hereby gives good performance and makes the car economical to run. This compact diesel engine is incredibly fuel efficient and offers a mileage of 16.9 kmpl in the city roads and 19.6 kmpl on the highways. Maruti Suzuki has 2 manufacturing plants viz. in Gurgaon and Panesar. But, Maruti Swift is produced in Panesar plant.

MARUTI SUZUKI SWIFT LXI
Name: Swift LXI
Car body type: Hatchback
Seating capacity: 5
Engine: 1.2L K-series
Fuel type: Petrol
Top speed: 160 Kmph
Acceleration (0-100 kmph): 12.29 seconds
Engine: 1197cc
Fuel tank capacity: 43 liters
Average: City (12.8 Km/L)
Highway (17.94 Km/L)
Price: Rs.4, 39,290
Warranty time: 2 years

PRODUCT

Core benefit
Convenience i.e. the ease at which you can go where you like, when you want to. Another core benefit is speed since you can travel around relatively quickly. Actual product
1. Quality

New 1.2L K-series engine is a fuel efficient engine which boosts car’s average and performance as on highway it gives an average of 17.94 Km/L. It has improved compression ratio up to 9:1 and provided better acceleration i.e. 12.29 seconds. 2. Branding

Maruti Suzuki is generally known for producing value-for-money cars and over the years, it has created enormous confidence in the minds of the customers by providing them considerable after sales service by using its’ network of service centers. Suzuki's position as the world leader in manufacturing compact cars is well known.

3. Design and Style

Swift has a unique design which made the car a tempting option in hatchback category. This car has a stunning look and appeal...
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