Value Proposition of Maruti Suzuki
Question:
In Light of Your Analysis Of Your Existing Value Proposition And What You Have Learnt In This Module Produce
INTRODUCTION OF THE COMAPANYMARUTI UDYOG INDIA LIMITED
Maruti is India's largest automobile company. The company, a joint venture with Suzuki of Japan, has been a success story like no other in the annals of the Indian automobile industry. Today, Maruti is India's largest automobile company. This feat was achieved by the missionary zeal of our employees across the line and the far-sighted vision of our management.
The Company Mission:
To provide a wide range of modern, high quality fuel efficient vehicles in order to meet the need of different customers, both in domestic and export markets.
The Company Vision:
We must be an internationally competitive company in terms of our products and services. We must retain our leadership in India and should also aspire to be among the global players.
Their focus is on:
•
Building a continuously improving organisation adaptable to quick changes
•
Providing value and satisfaction to the customer
•
Aligning and fully involving all our employees, suppliers and dealers to face competition •
Maximising Shareholder's value
•
Being a responsible corporate citizen
At Maruti, they have a clear perspective on manpower. They see it as a unique resource, in the sense that optimal productivity of other resources depends largely on the way human resources are utilised. The basic philosophy of management that
underlies the Maruti culture is that all employees of the company should be moulded into a team which then strives as one, to achieve commonly shared company goals and objectives. To make this philosophy tenable, the Company takes several initiatives. Inputs are sought from employees at all levels. They believe that everyone should contribute to the formulation of company policies, goals and objectives. Secondly, at Maruti, they encourage leadership in the best sense of the word. According to us, a leader is one
In Light of Your Analysis Of Your Existing Value Proposition And What You Have Learnt In This Module Produce
INTRODUCTION OF THE COMAPANYMARUTI UDYOG INDIA LIMITED
Maruti is India's largest automobile company. The company, a joint venture with Suzuki of Japan, has been a success story like no other in the annals of the Indian automobile industry. Today, Maruti is India's largest automobile company. This feat was achieved by the missionary zeal of our employees across the line and the far-sighted vision of our management.
The Company Mission:
To provide a wide range of modern, high quality fuel efficient vehicles in order to meet the need of different customers, both in domestic and export markets.
The Company Vision:
We must be an internationally competitive company in terms of our products and services. We must retain our leadership in India and should also aspire to be among the global players.
Their focus is on:
•
Building a continuously improving organisation adaptable to quick changes
•
Providing value and satisfaction to the customer
•
Aligning and fully involving all our employees, suppliers and dealers to face competition •
Maximising Shareholder's value
•
Being a responsible corporate citizen
At Maruti, they have a clear perspective on manpower. They see it as a unique resource, in the sense that optimal productivity of other resources depends largely on the way human resources are utilised. The basic philosophy of management that
underlies the Maruti culture is that all employees of the company should be moulded into a team which then strives as one, to achieve commonly shared company goals and objectives. To make this philosophy tenable, the Company takes several initiatives. Inputs are sought from employees at all levels. They believe that everyone should contribute to the formulation of company policies, goals and objectives. Secondly, at Maruti, they encourage leadership in the best sense of the word. According to us, a leader is one