Marketing within Pizza Express P1017310
References
Kotler, P. , Wong, V., Saunders, J., Amstrong, G., 2005. Principles of Marketing 4th, edition Pearson educational editorial.
American Marketing Association. 2013,Available at www.marketinpower.com
Kristie Loretta, 2014.The Importance of Marketing for the Success of a Business, Available at http://smallbusiness.chron.com/importance-marketing-success-business-589.html
Govindaraj J. Lecture and Module leader, 2014, St. Patricks International Colleague, stponline.com
Pizza Express official website. Who We Are. Access on 20th of February,Available at http://www.pizzaexpress.com/about-us/who-we-are/
Kotler P et al, 2001, Principles of Marketing, p 2490-259, 1 th edition, Pearson educational editorial.
Pizza Express
Marketing within Pizza Express
Benat Maneiro
Student Id. P1017310
Lecturer Name: Jaya Govindaraj
03/03/2014
Introduction
Pizza Express was founded by Mr. Peter Boizot in 1965. He opened his first restaurant in Wardour Street (Soho), becoming the first pizza restaurant in Uk market. After a successful years the company were franchised in 1993 but in the 1996 were brought back and launched internationally, first branch in Ireland.
Finally Pizza Express was bought for Gondola Group in 2003. The company has been leading the industry of pizza restaurant and has been one the most successful private restaurants companies with more than 400 restaurants in the Uk and 60 more internationally. (Who we are, 2013, www.pizzaexpress.co.uk)
pag1
Shareholders decide how much or how Pizza Express need to invest the money. Affecting directly to the company products and services.
The external factors in the company are:
Competitors. Analysis and monitoring the competitors of Pizza Express is really important, if the company want to be better than the competitors. After the Pizza Hut decline our Leadership is even bigger. Public, it is all about reputation. Negative public image can impact in the sales
Kotler, P. , Wong, V., Saunders, J., Amstrong, G., 2005. Principles of Marketing 4th, edition Pearson educational editorial.
American Marketing Association. 2013,Available at www.marketinpower.com
Kristie Loretta, 2014.The Importance of Marketing for the Success of a Business, Available at http://smallbusiness.chron.com/importance-marketing-success-business-589.html
Govindaraj J. Lecture and Module leader, 2014, St. Patricks International Colleague, stponline.com
Pizza Express official website. Who We Are. Access on 20th of February,Available at http://www.pizzaexpress.com/about-us/who-we-are/
Kotler P et al, 2001, Principles of Marketing, p 2490-259, 1 th edition, Pearson educational editorial.
Pizza Express
Marketing within Pizza Express
Benat Maneiro
Student Id. P1017310
Lecturer Name: Jaya Govindaraj
03/03/2014
Introduction
Pizza Express was founded by Mr. Peter Boizot in 1965. He opened his first restaurant in Wardour Street (Soho), becoming the first pizza restaurant in Uk market. After a successful years the company were franchised in 1993 but in the 1996 were brought back and launched internationally, first branch in Ireland.
Finally Pizza Express was bought for Gondola Group in 2003. The company has been leading the industry of pizza restaurant and has been one the most successful private restaurants companies with more than 400 restaurants in the Uk and 60 more internationally. (Who we are, 2013, www.pizzaexpress.co.uk)
pag1
Shareholders decide how much or how Pizza Express need to invest the money. Affecting directly to the company products and services.
The external factors in the company are:
Competitors. Analysis and monitoring the competitors of Pizza Express is really important, if the company want to be better than the competitors. After the Pizza Hut decline our Leadership is even bigger. Public, it is all about reputation. Negative public image can impact in the sales
References: Kotler, P. , Wong, V., Saunders, J., Amstrong, G., 2005. Principles of Marketing 4th, edition Pearson educational editorial. American Marketing Association Kristie Loretta, 2014.The Importance of Marketing for the Success of a Business, Available at http://smallbusiness.chron.com/importance-marketing-success-business-589.html Govindaraj J Pizza Express official website. Who We Are. Access on 20th of February,Available at http://www.pizzaexpress.com/about-us/who-we-are/ Kotler P et al, 2001, Principles of Marketing, p 2490-259, 1 th edition, Pearson educational editorial. Acknowledge of Consumer markets is a powerful element that the company should considerer. ( Kotler & Armstrom, 2001) pag6 Technological factors is all about of innovate to improve the products or services. Pizza express should take advantage of these innovations, introducing the most innovate software system to improve the service. (Govindaraj J. 2014) Micro-Environment: