Management Skills and Entrepreneurship

Topics: Marketing, Massage, Strategic management Pages: 28 (6399 words) Published: April 30, 2013

London School of Commerce

Individual Assignment – Cover Sheet

|Name: |Mayuree Suksompued | |ID No. |L0325RCRC0612 | |Assignment name: |Business Plan: Mayuree Spa | |Module: |Management Skills and Entrepreneurship | |Lecturers: |Tatiana Pavlovsky & Rajendra Kumar | |Due date: |21st August 2012 |

Table of Contents
Business Description6
Mission statement6
Keys to success6
Product and services7
Business Opportunities9
Market Analysis: Industry Analysis9
Market Analysis: Customers9
Sales forecast10
Marketing Strategy12
Business Operations16
Management and Organizational Structure16
The company's strategy16
The strategy level16
Financial statement20
Sales forecast21
Cost estimates22
Income Statement23
Balance sheet24
Cash flow25
Payback Period26
Break-even Analysis27
Financial Ratio28
Reference & Bibliography31

List of Tables

Table 1: Price comparison13
Table 2: Start-up Expenses20
Table 3: Unite Sales21
Table 4: Unit Price21
Table 5: Total Sales21
Table 6: Variable Cost22
Table 7: Profit & Loss23
Table 8: Balance Sheet24
Table 9: Cash flow25
Table 10: Payback Period26
Table 11: Financial Ratio28
Executive Summary

People in the current society are living under a high level of stress and strain. This mainly comes from competition within the society, be it from work or other aspects. This can easily cause health problems such as headaches, minor pains and sleeping difficulties etc. As a result there is a large market area for people who want to look after themselves more and learn to relax and take their health more seriously. The health care consumer behavior has changed dramatically, especially to relax in different ways. From the Thai Farmers Research Center found, in Bangkok more than 48 percent of the population turned to natural methods of treatment. The healthcare market is growing.

The market value of spa has a high growth potential. In 2012 the total market value is £73,100,000. There was a high growth rate up to 64 percent during 2000 to 2012, approximately 250 operators with income of about £45,880,000 or 80 percent of total market. Economic growth rate have proven to be the key to businesses increased substantially (Stokes and Wilson 2010). Growth of the spa market has been estimated that the spa market growth will continue for another three years by the total market estimated at around £84,000,000 as a result of market growth.

Spa has become a potential market for a high growth rate and a trend for consumers who want to relax more. At the same time there are not many individual premises that specializes in the spa services alone, most of which are based inside hotels. Therefore, the Company overlooks the opportunity to succeed in business investment as a path of this type. Although the number of spa services to this industry are in fierce competition. Therefore, the operation to be successful we need to rely on many different factors such as the location, products and services. But most important is to choose a prime location and a unique selling point. Apart from these factors we make the style of The Spa as a Destination Spa of the service area of ​​2,000 square meters. We have a mind to be able to continue and succeed...
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