Toddler Warehouse: Business Plan
5/18/2012 BUS: 700 SEMINER | GOLAM MOHAMMAD |
PREPARED BY
ISHRAT JAHAN
ID# 112 0538 090 THE TODDLER WAREHOUSE | BUSINESS PLAN |
Executive Summary 3 1.1 Objectives 3 1.2 Mission 3 Company Summary 4 2.1 Company Ownership 4 2.2 Start-up Summary 4 Services 8 Market Analysis Summary 8 4.1 Market Segmentation 8 4.2 Target Market Segment Strategy 10 4.3 Service Business Analysis 10 4.3.1 Competition and Buying Patterns 10 Strategy and Implementation Summary 11 5.1 Competitive Edge 11 5.2 Sales Strategy 12 5.2.1 Sales Forecast 12 5.3 Milestones 14 6.1 Personnel Plan 14 Financial Plan 16 7.1 Important Assumptions 16 7.2 Projected Profit and Loss 17 7.3 Projected Balance Sheet 19 Market Summary 22 Marketing Strategy 24 Controls 25
Contingency Plan……………………………………………………………………………………………………………………………..26
Executive Summary
The Toddler Warehouse is a full-service child care/development facility that cares for toddlers from age three to five. The Toddler Warehouse will be concentrating on the upper end of the market: double-income professional parents. These personally ambitious parents are typically eager in terms of their children 's development and will be willing to pay to have their children attend the best facilities.
Through specialized training of the staff and innovative learning systems, The Toddler Warehouse is cutting edge in terms of child development. This curriculum, coupled with a custom designed facility and a low teacher: student ratio ensures a top shelf service for the children and the parents.
The Toddler Warehouse expects to become profitable by month 11, and has projected a modest net profit by year three.
1.1 Objectives
The objectives for the first three years of operation include: * To create a service based operation whose primary goal is to exceed customer 's expectations. * The utilization of The Toddler Warehouse by at least 40 different families in the first eight months.
PREPARED BY
ISHRAT JAHAN
ID# 112 0538 090 THE TODDLER WAREHOUSE | BUSINESS PLAN |
Executive Summary 3 1.1 Objectives 3 1.2 Mission 3 Company Summary 4 2.1 Company Ownership 4 2.2 Start-up Summary 4 Services 8 Market Analysis Summary 8 4.1 Market Segmentation 8 4.2 Target Market Segment Strategy 10 4.3 Service Business Analysis 10 4.3.1 Competition and Buying Patterns 10 Strategy and Implementation Summary 11 5.1 Competitive Edge 11 5.2 Sales Strategy 12 5.2.1 Sales Forecast 12 5.3 Milestones 14 6.1 Personnel Plan 14 Financial Plan 16 7.1 Important Assumptions 16 7.2 Projected Profit and Loss 17 7.3 Projected Balance Sheet 19 Market Summary 22 Marketing Strategy 24 Controls 25
Contingency Plan……………………………………………………………………………………………………………………………..26
Executive Summary
The Toddler Warehouse is a full-service child care/development facility that cares for toddlers from age three to five. The Toddler Warehouse will be concentrating on the upper end of the market: double-income professional parents. These personally ambitious parents are typically eager in terms of their children 's development and will be willing to pay to have their children attend the best facilities.
Through specialized training of the staff and innovative learning systems, The Toddler Warehouse is cutting edge in terms of child development. This curriculum, coupled with a custom designed facility and a low teacher: student ratio ensures a top shelf service for the children and the parents.
The Toddler Warehouse expects to become profitable by month 11, and has projected a modest net profit by year three.
1.1 Objectives
The objectives for the first three years of operation include: * To create a service based operation whose primary goal is to exceed customer 's expectations. * The utilization of The Toddler Warehouse by at least 40 different families in the first eight months.