Toddler Warehouse: Business Plan

Topics: Asset, Balance sheet, Marketing Pages: 16 (4180 words) Published: May 20, 2012

ID# 112 0538 090

Executive Summary3
1.1 Objectives3
1.2 Mission3
Company Summary4
2.1 Company Ownership4
2.2 Start-up Summary4
Market Analysis Summary8
4.1 Market Segmentation8
4.2 Target Market Segment Strategy10
4.3 Service Business Analysis10
4.3.1 Competition and Buying Patterns10
Strategy and Implementation Summary11
5.1 Competitive Edge11
5.2 Sales Strategy12
5.2.1 Sales Forecast12
5.3 Milestones14
6.1 Personnel Plan14
Financial Plan16
7.1 Important Assumptions16
7.2 Projected Profit and Loss17
7.3 Projected Balance Sheet19
Market Summary22
Marketing Strategy24
Contingency Plan……………………………………………………………………………………………………………………………..26

Executive Summary
The Toddler Warehouse is a full-service child care/development facility that cares for toddlers from age three to five. The Toddler Warehouse will be concentrating on the upper end of the market: double-income professional parents. These personally ambitious parents are typically eager in terms of their children's development and will be willing to pay to have their children attend the best facilities. Through specialized training of the staff and innovative learning systems, The Toddler Warehouse is cutting edge in terms of child development. This curriculum, coupled with a custom designed facility and a low teacher: student ratio ensures a top shelf service for the children and the parents. The Toddler Warehouse expects to become profitable by month 11, and has projected a modest net profit by year three. 

1.1 Objectives
The objectives for the first three years of operation include: * To create a service based operation whose primary goal is to exceed customer's expectations. * The utilization of The Toddler Warehouse by at least 40 different families in the first eight months. * To increase the number of client's served by 20% each year. * To develop a sustainable, profitable, start-up business. 1.2 Mission

The Toddler Warehouse's mission is to provide top level child care. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

Company Summary
The Toddler Warehouse will offer child care services for kids between the ages of three and five. The Toddler Warehouse will offer services from 6 a.m. to 7 p.m. The children will be exposed to a wide range of activities including arts and crafts, socialization, large muscle group activities, and general learning. The Toddler Warehouse will be priced out of some people's budget, but will offer a low student to teacher ratio and well trained staff. The Toddler Warehouse will be located in a recently purchased and converted home that now is solely a child care center.

2.1 Company Ownership
The Toddler Warehouse will be founded and owned by Ishrat Jahan .

2.2 Start-up Summary
The Toddler Warehouse's start-up costs include:
* The purchase of a four bedroom house and the appropriate renovations to bring it up to code in reference to bathrooms and kitchen (depreciated using the straight line method) * Stackable chairs (depreciated)

* Tables (depreciated)
* Office furniture (depreciated)
* TV and VCR (depreciated)
* Sleeping mats and pillows (depreciated)
* Outdoor playground set (depreciated)
* Storage bins (depreciated)
* Laundry facilities (depreciated)
* Computer system with printer, CD-RW, and Internet connection (depreciated) * Copier and fax machine (depreciated)
* Art supplies
* Toys
* Medicine kits
* Kitchen supplies
* Brochures
* Cleaning supplies
* Legal fees
* Advertising costs

Company Asset & Liability
Start-up Funding|
Start-up Expenses to Fund| 2,150 |...
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