Marketing Strategies of Tourist Visitation in Pilar, Capiz

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PACKAGING, PROMOTION AND MARKETING STRATEGIES OF THE
TOURIST ATTRACTIONS IN SELECTED BARANGAY’S IN
THE MUNICIPALITY OF PILAR

FERDINAND T. CABALAR JR.
DIANNE S. ACADEMIA
BSM III

PRESENTED TO: DR. MARCELA C. BUENVENEDA
PILAR CAMPUS, CAPIZ STATE UNIVERSITY
IN PARTIAL FULFILLMENT OF THE
REQUIREMENTS FOR THE COURSE

INTRODUCTION TO RESAERCH
(RESEARCH 01)

JANUARY 2013

TABLE OF CONTENTS
| PAGE|
PRELIMINARIES| |
Title Page| 1|
Table of Contents | 2|
CHAPTER ITHE PROBLEM AND ITS BACKGROUND| 3|
| |
Introduction| 3|
Statement of the Problem| 4|
Objectives of the Study| 4|
Significance of the Study| 4|
Scope and Delimitation of the Study| 5|
Definition of Terms| 5|
| |
II REVIEW OF RELATED LITERATURE| 6|
| |
III RESEARCH METHODOLOGY| 9|
| |
Study Area| 9|
Respondents of the Study| 10|
Sample Size and Sampling Technique| 10|
Construction of Data Collection Instrument| 10|
Scoring of Variables| 11|
Pre-testing of Data Collection Instrument| 11|
Data Collection| 11|
Analysis, Interpretation and Presentation of Data| 12| LITERATURES CITED| 13|
| |
APPENDICES| 14|
| |
Questionnaire| 15|
Letters of Permission| 17|

CHAPTER I

THE PROBLEM AND ITS BACKGROUND

Introduction

The Philippines is an archipelago in Southeast Asia made up of over 7000 islands. Beaches, volcanoes and wildlife are among the attractions that tempt tourists to the country and the most visited places include the islands with exotic beaches and sites of outstanding natural beauty. The Philippines has three main islands - Luzon in the north, Visayas; a cluster of smaller islands in the middle, and Mindanao down south; the largest island.

The Philippines enjoys a diversity of destinations, activities, and events which every explorer experiences in this archipelago of wonders. Vast mountains and volcanoes tell of great legends. Old cities share stories of the past. Caves excite. Shimmering waters and a tropical climate lure travelers all year round.

Considered the third-largest English-speaking country in the world, the Philippines offers world-class facilities and services - excellent accommodations, fine restaurants, modern shopping centers and communication services, efficient congress and exhibition organizers and professional tour operators.

With eighty provinces that composed the Philippines, each with their own tourism plans, attractions, potential landmarks, historical sites and local events like festivals – all vying for tourism attention and recognition, it is with pride and distinct honor to be given recognition that could help boast local aspiration and endeavors pertaining to tourism – particularly when the LGUs and the private sectors are in partnership in making tourism really works. Suck recognition whether in a form of simple framed citation or specially sculptured item with all the words written or engraved and signatures of distinguished people appearing – is already an inspiration wroth to be treasured.

For a small province like Capiz, having chosen as the 3rd Best Tourism-Oriented Province all over the country is not just “a big deal” but a well-deserved accomplishment that every local tourism-oriented government personnel, private entity or individual should be proud of. It’s a recognition that only signifies the country’s growing tourism awareness and national government attention to what is happening in the countrysides that is contributing to the national thrust of making the country a top tourist destination. For Negros Occidental, which took the 1st place, is more reason enough to be proud as two provinces in Region 6 made it as Best Tourism-oriented LGU in the country. Theirs was quited expected with most of its cities and...
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