Marketing Strategies of Meghna Group of Industries: Fresh Full Cream Milk Powder

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Marketing Strategies of Meghna Group of Industries : Fresh Full Cream Milk Powder

BACKGROUND

During the early seventies, the supply situation of essential commodities in Bangladesh was in turmoil. Such an uncertain situation prompted Mr. Mostafa Kamal to be in the business. He established trading companies and organized countrywide distribution chain. Gradually he got himself involved in more risky ventures of import trade in the early eighties. His companies participated in the bulk trade of essential commodities of everyday need, like wheat, sugar, refined edible oils, milk, peas, lentils etc. As the economy of the country is based mainly on agriculture, he felt the necessity to develop food processing industry that would help reduce import dependency of the country. So he established edible oil refineries to produce refined palm and soybean oil locally. He then established his first industrial unit – Meghna Vegetable Oil Industries Ltd., in 1990. Gradually he developed and established other food and edible oil processing industries one after another in quick succession. This has now turned to a fast growing industrial conglomerate named as Meghna Group of Industries under the able leadership of its Chairman and Managing Director Mr. Mostafa Kamal.

The  group produces most essential commodities like Cement, Milk Powder, Soybean Oil, Palm Oil, Sugar, Mustard Oil, Coconut Oil, Natural Flour (Atta), Refined Flour (Maida), Semolina (Suji), Salt, Spices, Dalda, Margarine (Ghee), Mineral Water, Tea, Poultry and Fish Feeds, P.P. Woven Bag, Duplex board, Liner paper etc. in its own industrial park, located at Meghnaghat, Sonargaon, Narayangonj. It also has a large trading wing engaged in bulk trade of commodities and chemicals such as Wheat, Corn, Sugar, Dun Peas, Chick Peas, Yellow Peas, Rape Seeds, Mustard Seeds, PP Resin, Pet Chips, Soda Ash Light, Caustic Soda Solid/Flakes, Tallow, Oleic Acid and many other raw materials for use in its industries. 

The Group has its own Power Plant of 60 MW capacity to meet its power requirement. The group has about ten thousand (10000) permanent & casual employees. Its annual turnover is approximately TK. 4000 crore (around US$ 600.00 Million).

The Board of Directors comprises the following personalities: Mr. Mostafa Kamal Chairman & Managing Director Ms. Beauty Akhter Director Miss. Tahmina Binthe Mostafa Director Miss. Tanjima Binthe Mostafa Director

For the uncompromising product quality and strong management policy most of the industrial units of the Meghna Group have been awarded ISO 9001:2000 certification. The group has been awarded the Nawab Sir Salimullah Gold Medal and also awarded the International Star Award for Quality (ISAQ) in Gold Category by BID (Business Initiative Directions) in Geneva in October, 2005 for commitment to Quality and Excellence. BID based in Spain has also awarded the Group with World Quality Commitment Award in Platinum Category in Paris, 2006 and Quality Summit Award in Diamond Category in New York, 2007 for outstanding performance in Quality Commitment and industrialization.

MISSION

The mission of Meghna Group of Industries is, “We want to be recognized as a market leader of world class consumer product manufacturers in Bangladesh by providing efficient marketing force and consumer satisfaction in order to contribute much to the industrialization and development of the socio-economic condition of Bangladesh.”

OBJECTIVES

To create a position in the market and sustain there, Meghna has established clear and distinctive objectives.

➢ Create a good portion of satisfied consumer market and sustain the customer...
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