Adopt a New Culture

Topics: Malaysia, Singapore, Malay language Pages: 9 (2269 words) Published: September 6, 2012
Tetra ‘S’ Group
“Local taste but international standard”

Who We Are

Tetra ‘S’ Group started its operation in 2010 as a processors fruit and vegetable in Bangladesh. Over the years, the company has not only grown in stature but also contributed significantly to the overall socio-economic development of the country. Tetra ‘S’ Group is currently one of the most admired food & beverages brand among the millions of people of Bangladesh and other few countries of the world where Tetra ‘S’ Group Products are regularly being exported. All the Tetra ‘S’ Group products are produced as per international standards maintaining highest level of quality at every stages of its production process. Tetra ‘S’ Group is currently producing pickle under some different categories i mango, Boroi Garlic, Mixed. Chili, olive, tamarind etc.The Company has adopted ISO 9001 as a guiding principle of its management system. The company is complaint to certify with HALAL which ensures only the best quality products are reaches to the consumers table across the Globe.

Our Inception:

We in Bangladesh are blessed with a climate ideally suited to agriculture, specially fruits and vegetables-rich in taste and flavor: sweet, mellow and juicy. Our deltaic plains are among the most fertile in the world created and drained by the mighty rivers-the Padma, Jamuna & Meghna. There is plenty of water. And farming is a way of life to our people. Our comparative advantage as an economy lies in agriculture. We believe the way to economic prosperity is through agro-business.

Tetra ‘S’ Group is in testimony to our convictions. It stands for: “Programme for Rural Advancement Nationally”

Tetra ‘S’ Group is Bangladesh’s largest grower and processor of fruits and vegetables. Our contract growers cultivate the choicest fruits and vegetables which are processed in our modern and hygienic factories to highest quality & international standards.

Our objectives
As Tetra ‘S’ Group exports its product to Malaysia .The importance of the international forces really matters here. It has to monitor the consumers’ preference, price, promotional strategies, government policies etc. for an international market. It has to face the hard competition of the international market

Planning Cycle:
The marketing manager makes a plan and submits it to the management department one year before implementation. The management department study and modify the plan and then approve it back. Then everything is made set for the implementation. In the mean time if there is any change in the market then the plan is also changed according to the change. When the time comes the plan is carried out. After a certain time the change is compared with the previous situation. If there is a negative result a re-plan is made and carried out. If it is in the company as side then it will be used to make future plan.

How to arrange Business in Malaysia.
We are going to conduct our business through joint venture X Group.

Our Products:


Tamarind pickle Chilli pickle

Mango pickle Olive pickle

Mixed pickle

About Malaysia

Location: Southeastern Asia. Shares borders with Thailand, Indonesia, Singapore and Brunei.

Capital: Kuala Lumpur

Climate: tropical; annual southwest (April to October) and northeast (October to February) monsoons

Population: 24,821,286 (July 2010 est.)
Ethnic Make-up: Malay 50.4%, Chinese 23.7%, indigenous 11%, Indian 7.1%, others 7.8%

Religions: Muslim 60.4%, Buddhist 19.2%, Christian 9.1%, Hindu 6.3%, other or unknown 1.5%, none 0.8%


Language in Malaysia
The Malay language is an Austronesian language spoken not only by Malaysians but also southern Thailand, the Philippines, Singapore, central eastern Sumatra, parts of the coast of Borneo, Cocos and Christmas Islands in Australia. In Malaysia, the...
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