Principles of Marketing

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A G E N E R A L O V E RV I E W O N

PRAN IN BANGLADESH

American International University of Bangladesh

Subject: Principles Of Marketing Section: K

Name and ID of the members of the group1.Islam Aminul 2.Islam Touhidul 3.Rahman Md Mostafizor 4.Shahnawaz Khan 5.Khalid Ibrahim Submitted To, Samira Nuzhat Lecturer AIUB Last date of submission: 19 April 2010. 2 09-14147-2 09-14139-2 09-14084-2 09-14134-2 08-11892-2

Date: 19 April 2010 Samira Nuzhat Course Instructor Principles of Marketing Subject: Submission of report. Dear Madam, It gives ours immense pleasure to submit a report on “Pran”. This report is submitted as a partial fulfillment as a part of our course.The preparation of the report has given ours and insightful experience and in-depth knowledge on “pran company” in Bangladesh. We have given our best effort to make it a worthy one and each aspect of the problem is considered and studied as required. If any confusion arises or further explanation is needed, we shall be available to explain the matter to you as and when required despite when required despite having limitations. Your benign and authoritative advice will encourage us to conduct further flawless research in future. Yours sincerely, 1.Islam Aminul 2.Islam Touhidul 3.Rahman Md Mostafizor 4.Shahnawaz Khan 5.Khalid Ibrahim 09-14147-2 09-14139-2 09-14084-2 09-14134-2 08-11892-2

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ACKNOWLEDGEMENT
While preparing the report, We acknowledgement the encouragement and full guidance given by my course instructor .without his relentless support, it would have been impossible to conduct this study. We express my gratitude to our instructor for providing us detailed feedback and technical assistance on the report. Besides, a number of people and institutions are to be thanked.

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TABLE OF CONTENT:

SL NO 01 02 03 04 05 06 07 08 09

TABLE OF CONTENT CURRENT MERKETING POSITION PRODUCT REVIEW COMPETETIVE REVIEW DISTRIBUTION REVIEW SWOT ANALYSIS OBJECTIVES POSITION PRICING ACTION PLAN

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Current Market Situation
PRAN Group was born in 1980. Keeping in view the corporate mission of the Group they have over the years diversified their activities in several areas. PRAN's biggest asset is their competent team of hands-on managers and dedicated employees. PRAN is Bangladesh's largest grower and processor of fruits and vegetables. Their contract growers cultivate the choicest fruits and vegetables, which are processed in their modern and hygienic factories to highest quality & international standards. Pran founded 28 years ago by many entrepreneurs with experience in the product market of Bangladesh. Different types of products increasingly popular today,forecasts suggest that annual sales of such products will grow at more than 49 percent for the next 3 years. Because our population is increasing day by day and products needed is also increasing. To gain market share in this environment, pran must carefully target specific segments with features that delivers benefits value by each customer group.

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Product Review:
Pran Puffed Rice (Muri) 500g

Pran Spice Powder Coriander

Pran Spice Powder Turmeric

Pran Frooto Mango Juice 250ml

Pran Hot Tomato Sauce 1L

Pran Mixed Fruits Jam

Pran Frooti Orange Juice 7

Pran Frooti Mango Juice

Pran Chanachur 350g

Pran White Vinegar

*Pran up *Pran oil *Pran cola *Pran mango bar *Pran cocolate And so on…

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Competitive Review:
The Emergence of new product, marked by Pran group, manufactures and carriers has pressured industry participants to continually add features and cut prices. Within a very short time Pran would start exporting to papur New Guinea, East Timor, Brunei, Mauritius Reunion, and Algeria, among other countries. At present it is exporting to 73 countries all over the world and it has been conferred the most prestigious export trophy for the last six consecutive years for its export activities. Due to gradual development of the quantity of Pran...
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