Marketing Research Gloria Jeans

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Gloria Jeans Survey

This questionnaire is designed to assess your satisfaction with Gloria Jean’s Coffee shops. This is not commercial research. Your answers will be treated as highly confidential and will not be disclosed to anyone.

Q1. Have you ever purchased from Gloria Jean’s?

 If yes, please go to question 1
 If no, thank you for your time

Q2. I would now like to ask you about how frequently you visit Gloria Jean’s. Please tick the appropriate box.

 Every day
 5-6 times a week
 2-4 times a week
 Once a week
 Less than once a week

Q3. Now I would like to ask how much approximatelydoyou spend on each visit to Gloria Jean’s.

 Less to $5
 $6 - $10
 $11 - $15
 More than $15

Q4. Now I would like to find out how important each of the following attributes are to you in terms of customer satisfaction. Please selecta number from the scale below to show how important or unimportant each attribute is to you and note it in the space provided.

Scale
ExtremelyExtremely
Unimportant1234567Important

Quality of food
Variety of food
Value for money of food
Quality of coffee
Value for money of coffee
Variety of coffee
Speed of service
Friendliness of serving staff
Availability of seating
Cleanliness of café and its surrounds
Atmosphere of the café
Convenience of location
Q5. Now I would like to determine how you thinkGloria Jean’sperforms on each of these attributes. Please select a number from the scale below to show how good or poor each attribute performs and note it in the space provided.

Scale
ExtremelyExtremely
Poor1234567Good
PerformancePerformance

Quality of food
Variety of food
Value for money of food
Quality of coffee
Value for money of coffee
Variety of coffee
Speed of service
Friendliness of serving staff
Availability of seating
Cleanliness of café and its surrounds
Atmosphere of the café
Convenience of location

Q6. The following question is designed to assess your opinion on the quality of food at Gloria Jean’s. Please select a number from the scale below to show how much you agree or disagree with each statement and note it in the space provided.

If you have never purchased food at Gloria Jean’s, please go to question 8

Scale
StronglyStrongly
Disagree1234567Agree

The food available at Gloria Jean’sis always of high qualityThe quality of food at Gloria Jean’s is excellent
I am very content with the quality of food at Gloria Jean’s

Q7. This question is designed to assess your satisfaction with the variety offood offered at Gloria Jean’s. Select a number from the scale below to show how much you agree or disagree with each statement and note it in the space provided.

Scale
StronglyStrongly
Disagree1234567Agree

Gloria Jean’s has a vast variety of food available
The diversity of food at Gloria Jean’s is excellent
I am extremely pleased with the variety of food
offered at Gloria Jean’s

Q8. With this question, we want to assess your satisfaction with the value for moneyof food at Gloria Jean’s. Please select a number from the scale below to show how much you agree or disagree with each statement and note it in the space provided.

Scale
StronglyStrongly
Disagree1234567Agree

The food at Gloria Jean’s is definitely worth the moneyI get superb value food for the money I pay at Gloria Jean’sThe food at Gloria Jean’s is fantastic value for money

Q9. This question is designed to assess your satisfaction with the quality of coffee at Gloria Jean’s. Please select a number from the scale below to show how much you agree or disagree with each statement and note it in the space provided.

If you have never purchased a coffee at Gloria Jean’s, please go to question 11.

Scale
StronglyStrongly
Disagree1...
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