Marketing Research - Gloria Jeans Eastwood, Libis

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  • Topic: Coffee, Diedrich Coffee, Gloria Jean's Coffees
  • Pages : 24 (3405 words )
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  • Published : September 30, 2010
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University of Santo Tomas
College of Commerce and Business Administration
Major in Marketing

MARKETING RESEARCH- GLORIA JEANS EASTWOOD

In partial Fulfillment
For the requirements of
Marketing Research

Submitted to:
Assistant Prof. Iluminada Vivien R. Domingo, DBA
September 15, 2010

Submitted by:
Anel Mendoza
Emil DP. Nera
3M6

TABLE OF CONTENTS
Executive Summary………………………………………………………………………1
CHAPTER 1: INTRODUCTION………………………………………………………….2
A. Background of the study……………………………………………………….2
B. Research Objectives…………………………………………………………....3
C. Scope and Limitation of the study……………………………………………3
CHAPTER 2: COMPANY PROFILE
A. Company History………………………………………………………………. 4
1. Vision………………………………….…………………………………..5
2. Mission…………………………….….…………………………………..5
3. Values……………………………….…………………….......................5
4. Products……………………………….…………………………………..6
CHAPTER 3: RESEARCH METHODOLOGY
A. Research Design…………………………….………………………………..7
B. Total Sampling……………………………….………………………………..7
C. Sample Size………….……………………….………………………………..8

CHAPTER 4: PRESENTATION, ANALYSIS AND INTERPRETATION
A. Tabular Presentation……..……………………………………………………9
1. Usage Portion………...………………………………………………….9
2. Attitude Portion…………………………………………………………..14
3. Image Portion…………………………………………………………….16
4. Classification Portion………...………………………………………..18
CHAPTER 5: SUMMARY, CONCLUSION, AND RECOMMENDATION
A. Summary and Conclusion……….…………………………………………19
1. Usage………………………….…………………………………………19
2. Attitude……………………….…………………………………………20
3. Image………………………….………………………………………...20
4. Classification……….………….………………………………………20
B. Recommendation………..…………….……………………………………..21
BIBLIOGRAPHY…………………………………….……………………………………21
APPENDICES……………………………………………………………………………22
A. Questionnaire…………………………………………………………………22
B. Pictures of researches with respondents…………………………………..25 EXECUTIVE SUMMARY

Our Marketing Research study is about the different preferences of consumers regarding different branches of coffee shops. This Marketing research is based on first hand survey. Our scope and limitation in our survey are coffee connoisseurs, students and customers of Gloria Jean’s, Eastwood. We conduct survey by distributing survey questionnaires then collect and gather results.

We first establish our Introduction composing of the background of the study, research objectives and scope and limitations. Background of the study gives you an idea about the atmosphere of the chosen product. Research objectives is concerning in the intention and purpose of our research. Subsequently, the scope and limitations of the study illustrate where we are going to focus with regards to the people involve in our samples in the survey.

After Introduction we proceed to the research design and research method followed by the analysis of data and lastly, the conclusion and recommendation of the research study. Doing these things we guarantee that the following researches are carefully and properly done. In view of the fact that toothpaste is a commodity product we aim to know the consumers preferences regarding to it.

CHAPTER 1
INTRODUCTION

These studies assist coffee shops to improved their plan and strategies to increase sales and achieve victory in fulfilling and satisfying consumers effectively and efficiently.

We’re in a fast moving market. Every so often, new innovations of products are introduced as well as next generation products. There are also continuing changes in pricing, consumer and trading promotions, advertising and positioning and repositioning. Marketing at the retail store level is also rapidly changing.

A. Background of the Study
We chose coffee shops because nowadays the coffee...
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