Pizza Usa

Topics: Pizza delivery, Customer, Delivery Pages: 2 (618 words) Published: July 2, 2011
Pizza USA must develop a consistent and effective pizza delivery service that will potentially increase pizza sales. It needs to create a unique and differentiated delivery service that will build and increase customer loyalty. Furthermore, it must design ways and processes that will address certain customer demands.

Make a list of pizza delivery attributes that are important to you as a customer. Combine your list with the lists of a few other class members and categorize the items under a series of major headings.

In order to understand customer needs, one should determine the likes and dislikes of a particular customer. Here are the attributes we have considered that are important for us as customers of pizza delivery services:

Pizza Delivery AttributeRationale
Fast Delivery Time of PizzaCustomers will always opt for a speedy delivery service. The customers would always want to immediately consume what was ordered, and may allow impatience if food is delivered late. Furthermore, longer delivery time would affect food quality. Accurate Delivery of PizzaAccurate delivery determines the efficiency and effectiveness of the service. Delivering a wrong food order may negatively influence a customer’s next purchase and view of the company. Wrong food delivery may force it to provide the correct food order; thus the delivery personnel will have to incur additional transport and opportunity cost. Follow-ups on Delivery Status Ideally, customers should not need to follow up their orders. Minimizing these calls and updating the customers of the progress of their delivery without prompting is crucial in making a good delivery service. Pizza in Proper TemperatureMost pizza consumers prefer their pizzas hot even after delivery. Customers would want a service that closely resembles the experience of dining inside the store. The goal is to make the customer experience that he/she is eating freshly prepared pizzas similar with the dine-in...
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