Sunflower Incorporated Case Study STRA
Under the supervision of: Prof. Dr. Ahmed Amin
Students:
Ahmed Zain
Ahmed Komsan
Reem ElSharkawy
Noha Fathi
Dina ElAmir
Course:
STRA 701 /HROB703
Table of Contents
Introduction 3
Problems 3
Q1- How well did Albanese manage the pricing and purchasing changes at sunflower? Were the changes implemented successfully? How would you find this out? 4
Q2 – What might Albanese have done differently? 6
Case Study:
Sunflower Incorporated
Introduction:
This case refers about a large distribution company which resells products related to snacks. This company undergoes a change in its financial reporting system which was supposed to increase its profits and decrease its cost as well as to compete with its rivals.
Industry : FMCG (salty snack foods)
Sales over 700 $ million
Over than 5000 employee
Geographic area : US and Canada 22 regions
National and local brands
Problems:
The company had an autonomous environment with different objectives and different markets in each region.
This case also highlights products manipulation in some regions to increase the sale and the profit of the company.
Low quality products to the consumer which may hamper the goodwill of the company.
Price competition in some regions.
Ineffectiveness in implementing the standardization idea that Agnes Albanese initiated.
Even after agreeing with the standardization idea, not a single regional executive bother to send the pricing and purchasing report only after 8 weeks.
General Case Analysis:
As per mentioned in the case when sunflower began using the financial reporting system which proved to be successful to the extent that they wanted to standardize this system ( so this can be referred to as Lewin’s planned model “unfreezing movement refreezing”). Albanese didn't successfully implement her pricing and purchasing new strategies due to different reasons such as; inadequate analysis and resources, failing to establish clarity of outcomes, poor supply of information, and lack
Students:
Ahmed Zain
Ahmed Komsan
Reem ElSharkawy
Noha Fathi
Dina ElAmir
Course:
STRA 701 /HROB703
Table of Contents
Introduction 3
Problems 3
Q1- How well did Albanese manage the pricing and purchasing changes at sunflower? Were the changes implemented successfully? How would you find this out? 4
Q2 – What might Albanese have done differently? 6
Case Study:
Sunflower Incorporated
Introduction:
This case refers about a large distribution company which resells products related to snacks. This company undergoes a change in its financial reporting system which was supposed to increase its profits and decrease its cost as well as to compete with its rivals.
Industry : FMCG (salty snack foods)
Sales over 700 $ million
Over than 5000 employee
Geographic area : US and Canada 22 regions
National and local brands
Problems:
The company had an autonomous environment with different objectives and different markets in each region.
This case also highlights products manipulation in some regions to increase the sale and the profit of the company.
Low quality products to the consumer which may hamper the goodwill of the company.
Price competition in some regions.
Ineffectiveness in implementing the standardization idea that Agnes Albanese initiated.
Even after agreeing with the standardization idea, not a single regional executive bother to send the pricing and purchasing report only after 8 weeks.
General Case Analysis:
As per mentioned in the case when sunflower began using the financial reporting system which proved to be successful to the extent that they wanted to standardize this system ( so this can be referred to as Lewin’s planned model “unfreezing movement refreezing”). Albanese didn't successfully implement her pricing and purchasing new strategies due to different reasons such as; inadequate analysis and resources, failing to establish clarity of outcomes, poor supply of information, and lack