Marketing Plan(Primax 95)
MARKETING PLAN (PRIMAX EXTRA 95) 1.0 EXECUTIVE SUMMARY
PETRONAS is a company that produces fully-integrated oil and gas Multinational Corporation fully owned by the Malaysian Government. PETRONAS sell the product to main target markets which is car user, community, lower and middle income, high income and oil industry. PETRONAS have comes out with many oil that includes PETRONAS Urania, Jeta-1, PETRONAS Dynamic Diesel, PETRONAS PRIMAX 97, PETRONAS PRIMAX 95, PETRONAS Syntium, Mesra, PETRONAS Syntium Moto, PETRONAS Mesra Loyalty and Smartpay.
The main product that we are target now is PETRONAS PRIMAX EXTRA 95. PETRONAS PRIMAX XTRA 95 is PETRONAS’ mission is to provide the customer with commercial grade gasoline that is specially formulated with advanced additive technology. It restores and maintains the engine to its optimum efficiency to power the vehicles. As a result, better fuel economy is achieved, giving you more kilometers for every liter of fuel used. Target future PRIMAX EXTRA 95 customer by using demographic strategic which includes age, gender, and income. Product strategy is to provide consumer to restores and maintains the engine to its optimum efficiency to power the vehicles. Furthermore, the promotion strategy that we use in promoting our product PRIMAX EXTRA 95 is through the advertising media. PRIMAX EXTRA 95 promote through newspapers, television advertisements, posters, banners, and magazines. However, the most noticed and effective advertising media used by PETRONAS for product PRIMAX EXTRA 95 is television advertisements, for example, ASTRO Arena, ESPN, TV1 and TV3. Finally, we have a strong with experienced management team to solve the entire problem. 2.0 SITUATION ANALYSIS
RON 95 Petrol has been introduced in Malaysia and nowadays, there are many petrol stations especially PETRONAS and Shell already provide the RON95 grade of petrol. PETRONAS introducing PRIMAX EXTRA 95 promises a new gasoline enough driving experience means
PETRONAS is a company that produces fully-integrated oil and gas Multinational Corporation fully owned by the Malaysian Government. PETRONAS sell the product to main target markets which is car user, community, lower and middle income, high income and oil industry. PETRONAS have comes out with many oil that includes PETRONAS Urania, Jeta-1, PETRONAS Dynamic Diesel, PETRONAS PRIMAX 97, PETRONAS PRIMAX 95, PETRONAS Syntium, Mesra, PETRONAS Syntium Moto, PETRONAS Mesra Loyalty and Smartpay.
The main product that we are target now is PETRONAS PRIMAX EXTRA 95. PETRONAS PRIMAX XTRA 95 is PETRONAS’ mission is to provide the customer with commercial grade gasoline that is specially formulated with advanced additive technology. It restores and maintains the engine to its optimum efficiency to power the vehicles. As a result, better fuel economy is achieved, giving you more kilometers for every liter of fuel used. Target future PRIMAX EXTRA 95 customer by using demographic strategic which includes age, gender, and income. Product strategy is to provide consumer to restores and maintains the engine to its optimum efficiency to power the vehicles. Furthermore, the promotion strategy that we use in promoting our product PRIMAX EXTRA 95 is through the advertising media. PRIMAX EXTRA 95 promote through newspapers, television advertisements, posters, banners, and magazines. However, the most noticed and effective advertising media used by PETRONAS for product PRIMAX EXTRA 95 is television advertisements, for example, ASTRO Arena, ESPN, TV1 and TV3. Finally, we have a strong with experienced management team to solve the entire problem. 2.0 SITUATION ANALYSIS
RON 95 Petrol has been introduced in Malaysia and nowadays, there are many petrol stations especially PETRONAS and Shell already provide the RON95 grade of petrol. PETRONAS introducing PRIMAX EXTRA 95 promises a new gasoline enough driving experience means