Marketing Plan
HOW TO DEVELOP A KILLER MARKETING PLAN, METHODS USED, GENERAL RULES, SIX KEY STEPS, BUSINESS MODELS AND SAMPLES
If you are the founder of a new startup or an existing business it's highly recommended that you develop a roadmap that will get you from where you are today to where you want to be tomorrow, six months from now, or a year or longer down the road. The roadmap is a guide to help you overcome roadblocks, prevent costly mistakes and eliminate time-consuming detours that can prevent you from attaining your goals, and reaching your ultimate destination. We typically refer to this roadmap as a marketing plan.
A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin. To take your business to the next level requires preparing a written marketing action plan. There are 12 recognized marketing planning models in use today. The Top 5 most popular marketing planning models include: * 7 P's Marketing Matrix - The seven elements of the marketing mix: Product, Price, Place, Promotion, People, Process and Physical evidence, form the core tactical components (see below) of the marketing plan. * Segmentation, Targeting and Positioning - This three stage process involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group. * SOSTAC® - This acronym stands for Situation, Objectives, Strategy, Tactics, Actions and Control and is a very popular classic marketing planning framework for creating marketing plans. SOSTAC is more comprehensive and borrows elements of several of the other popular marketing planning models. * Ansoff's Growth Strategy Matrix - Ansoff’s Growth Strategy Matrix identifies alternative growth strategies by looking at present and potential products in current and future markets. The four growth strategies include: market penetration, market development, product
If you are the founder of a new startup or an existing business it's highly recommended that you develop a roadmap that will get you from where you are today to where you want to be tomorrow, six months from now, or a year or longer down the road. The roadmap is a guide to help you overcome roadblocks, prevent costly mistakes and eliminate time-consuming detours that can prevent you from attaining your goals, and reaching your ultimate destination. We typically refer to this roadmap as a marketing plan.
A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin. To take your business to the next level requires preparing a written marketing action plan. There are 12 recognized marketing planning models in use today. The Top 5 most popular marketing planning models include: * 7 P's Marketing Matrix - The seven elements of the marketing mix: Product, Price, Place, Promotion, People, Process and Physical evidence, form the core tactical components (see below) of the marketing plan. * Segmentation, Targeting and Positioning - This three stage process involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group. * SOSTAC® - This acronym stands for Situation, Objectives, Strategy, Tactics, Actions and Control and is a very popular classic marketing planning framework for creating marketing plans. SOSTAC is more comprehensive and borrows elements of several of the other popular marketing planning models. * Ansoff's Growth Strategy Matrix - Ansoff’s Growth Strategy Matrix identifies alternative growth strategies by looking at present and potential products in current and future markets. The four growth strategies include: market penetration, market development, product