Marketing Plan

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MARKETING PLAN FINAL MP
Errands Now!!

Lorenzo Welch
MM522 Marketing Management
Prof. Penny Schafer
October 21, 2012

Table of Contents

I. Title Page……………………………………………………………………………………………………………………………………………..1 Table of Contents……………………………………………………………………………………………………………………………..2 1.0.ExecutiveSummary…………………………………………………………………………………………………………………....3 2.0 Situation Analysis …………………………………………………………………………………………………………………....3 2.1 Market Summary……………………………………………………………………………………………………………………….4 2.2 SWOT Analysis………………………………………………………………………………………………………………..………...4 2.3. Competition……………………………………………………………………………………………………………………………..5 2.4. Product(Service) Offering……………………………………………………………………………………………………….…6 2.5. Keys to Success…………………………………………………………………………………………………………………………6 2.6. Critical Issues……………………………………………………………………………………………………………………….…..6 3.0.Marketing Strategy……………………………………………………………………………………………………………….....7,8 3.1 Mission ………. .…………………………………………………………………………………………………………………….....8,9 3.2 Marketing Objectives………………………………………………………………………………………………………………….10 3.3 Financial Objectives………………………………………………………………………………………………………………....11 3.4.Target Markets……………………………………………………………………………………………………………….. 11,12,13 3.5. Positioning…………..……………………………………………………………………………………………………………....13,14 3.6. Strategies………. .………………………………………………………………………………………………………………….14,15 3.7. Marketing Mix…………………………………………………………………………………………………………….15,16,17,18 3.8. Marketing Research……………………………………………………………………………………………………………18,19 4.0. Controls………………………………………………………………………………………………………………………………….19 4.1. Implementation……………………………………………………………………………………………………………………..19 4.2. Marketing Organization………………………………………………………………………………………………………..20,21 4.3. Contingency Planning……………………………………………………………………………………………………..21,22, 23 5.0. Conclusion…………………………………………………………………………………………………………………………..23,24 References…………………………………………………………………………………………………………………………………….25

1.0 Executive Summary
The inception of errands now was created as an idea to assist young and middle income adults with errands. The concept is real simple we would like to provide professional adults with the options of having those errands that they are not able to complete for fee. How often do we find ourselves in time constraints where you are simply not able to be at two locations at the same time? As working individuals we are often forced to juggle work, family and recreational activities. We only have a limited amount of hours each day to accomplish each errand. Our goal is to save time and give you back your time so that you can actively participate in the things that you enjoy doing. As working professional I recognized that whenever I needed to get my shirts dry cleaned I had to make some huge changes to determine how I would pick up my dry cleaned dress shirts after they were done. My commute was 1.5 hr. each day and my work schedule was 11pm to 8:00pm or 10:00am – 7:00pm. It was next to impossible to pick up my shirts unless I had a friend, family member or spouse to pick shirts up. The time and commute would prevent me from reaching location before it was closed. I would have the same issue whenever I needed my car to be serviced at dealership. The light bulb went off and now here we are today with Errands Now. This service is not just for single professionals but for couples as well as those that are simply not able to complete errands based on time constraints. 2.0 Situational Analysis

Some of the critical issues that Errands now will be facing are synonymous with opening a new business within a new market. This business requires that we build a lot of credibility. We will be working with customers directly and will only have only one opportunity make a great first impression. We are new to this industry and naturally we will need to do some research to have a firm understanding of market area. The forces that we will need to consider in the macro environment are as follows; demographic, economic, social – cultural and...
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