Marketing Plan
Marketing Plan of Mojo
Executive summary: This project is about a whole marketing plan of a particular cola brand, Mojo. It is brand of Akij Food and Beverage Ltd., a sister concern of prominent group of companies of Bangladesh, Akij Group. In the year 2007 Mojo was the market challenger in Bangladeshi cola market with a sales of about 52 cores BDT. The brand was launched in 14th April, 2005 targeting the youth of Bangladesh who like the Bangladeshi trends. All those years Mojo is doing satisfactory in the market place and competing well with RC Cola. People prefer Mojo’s pricing but it has to improve its image in status and quality issues to survive in the market. However, still now Mojo has the chance to recover its own position because target customers (according to the survey result) are potential and have not constructed their belief structure for Mojo. For some particular aspects of marketing plan such as product development, marketing strategy, concept development, segmentation, market evaluation, promotion, consumer behavior analysis and SWOT analysis etc, this project or research has found out some drawbacks and recommended some affective strategies to recover those issues successfully.
Table of Content
1. Executive Summary…………………………………………………0 2. Current market situation…………………………………..……….2 3. Opportunities and threats…………………………………………..5 4. Objectives……………………………………………………….…...6 5. Marketing strategies…………………………………………….….7 6. Action program……………………………………………………..11 7. Budget……………………………………………………………….12 8. Control……………………………………………….……………...12 9. References……………………………………………………….......14
2. Current market situation:
The brand was launched in 14th April, 2005 targeting the youth of Bangladesh who like the Bangladeshi trends. All those years Mojo is doing satisfactory in the market place and competing well with RC Cola. On the basis of 4P’s (Product, Price, Place and Promotion) analysis of Marketing Mix we
Executive summary: This project is about a whole marketing plan of a particular cola brand, Mojo. It is brand of Akij Food and Beverage Ltd., a sister concern of prominent group of companies of Bangladesh, Akij Group. In the year 2007 Mojo was the market challenger in Bangladeshi cola market with a sales of about 52 cores BDT. The brand was launched in 14th April, 2005 targeting the youth of Bangladesh who like the Bangladeshi trends. All those years Mojo is doing satisfactory in the market place and competing well with RC Cola. People prefer Mojo’s pricing but it has to improve its image in status and quality issues to survive in the market. However, still now Mojo has the chance to recover its own position because target customers (according to the survey result) are potential and have not constructed their belief structure for Mojo. For some particular aspects of marketing plan such as product development, marketing strategy, concept development, segmentation, market evaluation, promotion, consumer behavior analysis and SWOT analysis etc, this project or research has found out some drawbacks and recommended some affective strategies to recover those issues successfully.
Table of Content
1. Executive Summary…………………………………………………0 2. Current market situation…………………………………..……….2 3. Opportunities and threats…………………………………………..5 4. Objectives……………………………………………………….…...6 5. Marketing strategies…………………………………………….….7 6. Action program……………………………………………………..11 7. Budget……………………………………………………………….12 8. Control……………………………………………….……………...12 9. References……………………………………………………….......14
2. Current market situation:
The brand was launched in 14th April, 2005 targeting the youth of Bangladesh who like the Bangladeshi trends. All those years Mojo is doing satisfactory in the market place and competing well with RC Cola. On the basis of 4P’s (Product, Price, Place and Promotion) analysis of Marketing Mix we
References: * www.google.com * www.wikipedia.org * www.studymode.com * www.mojomarketplan.com * www.akijgroupmojo.blogspot.com * www.scribd.com * masteringmultimedia.wordpress.com