Management Process and Organization Behaviour

Q1. Describe the concept of vision in an organisation with an example. How is it different from mission statement?
Answer: A vision is an over-riding idea of what the organization should be. Often it reflects the dream of the founder or leader. Your company’s vision could be, for example, to be “the largest retailer of automobiles in the US”, “the maker of the finest chocolate candies in London”, or “the management consultant of choice for non-profit organizations in the Southwest.” A vision must be sufficiently clear and concise that everyone in the organization understands it and can buy into it with passion. An inspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serves as a clear guide for choosing current and future courses of action.
Vision Statement Creation
Once you've created your mission statement, move on to create your vision statement:
· First identify your organization's mission. Then uncover the real, human value in that mission.
· Next, identify what you, your customers and other stakeholders will value most about how your organization will achieve this mission. Distil these into the values that your organization has or should have.
· Combine your mission and values, and polish the words until you have a vision statement inspiring enough to energize and motivate people inside and outside your organization.
Mission Statement and Vision Statement
A Mission statement talks about HOW you will get to where you want to be. Defines the purpose and primary objectives related to your customer needs and team values.
A Vision statement outlines where you want to be. Communicates both the purpose and values of your business.
Mission statement answers the question, “What do we do? What makes us different”. Vision statement answers the question, “Where do we aim to be?”
A mission statement talks about the present leading to its future.