Hotels Analysis

Table of Contents
Introduction 5
External Environment Analysis 7
Internal Environment Analysis 10
Porter’s Five Forces 13
Tows Matrix 15
Overview of Financial Performance 16
Boston Consulting Group (BCG) Matrix 17
Competitive Profile Matrix 18
Strategy Formulation & Methods of Development 19
Conclusion 20
Recommendations 21
Evaluation of Learning 22
Bibliography 23
Table of Figures

Figure 1: Economic Survey-----------------------------------------------7
Figure 2: Visitor Arrivals-----------------------------------------------------8
Figure 3: Top 15 Markets----------------------------------------------------8
Figure 4: Porter’s five Forces-----------------------------------------------13
Figure 5: TOWS Matrix-------------------------------------------------------15
Figure 6: Financial Ratios---------------------------------------------------16
Figure 7: Boston Consulting Group (BCG) Matrix --------------------17
Figure 8: Competitive Profile Matrix---------------------------------------18
Figure 9: Grand Strategy Matrix--------------------------------------------19
Introduction
In order to do a strategic analysis of Hilton Singapore which located in Orchard Road, the objective of this assignment is to know more about its current market position and strength in hospitality and tourism industry.

An Overview of the Hospitality and Tourism Industry in Singapore

Singapore has beed enjoying record visitor numbers for six consecutive months- a sign that its tourism industry is recovering strongly from a slump caused by the recession last year.(My paper, 2010).

The prosperity of hospitality and tourism industry causes Singapore become to be a tourism country. The upcoming events like Formula 1 Grand Prix and the Youth Olympics as the element to attract visitors to come. Almost visitors come from Indonesia, India, Malaysia, China and Australia, these five countries occupied majority population to drive the growth of tourism in

Bibliography: Background of Hilton When established in 1970(Ruba, 2010), Hilton Singapore hotel is the proud flagship brand of Hilton Hotels Corporation names Hilton Worldwide and the most recognized name in the global lodging industry. Vision and Mission Statement The vision/mission or philosophy statement sets the direction and provides the foundation for your planning(Janice Arcaro, 1995, p.61). Vision Statement To fill the earth with the light and warmth of hospitality (Hilton Worldwide, 2010). Mission Statement We will be the preeminent global hospitality company – the first choice of guests, team members and owners alike (Hilton Worldwide, 2010). (Hilton Worldwide, 2010) The vision and mission have a large effect on staff in Hilton Singapore Hotel and supply a strong power for them to do service for customers Political analysis The Singapore Government is also currently trying to develop a model in which a vibrant civil society is compatible with a strong government(Maria, 2008) Social analysis Except for a small number of indigenous Malays and Orang Laut, the population of Singapore which grew under British rule were immigrants from the immediate region, and from China, India and more distant part of the world(Edwin, 2008). Technological analysis Technology like Hilton Hotels’ OnQ system is designed to provide marketers with the information they need to gain an edge over the competition and create loyal customers(David, 2009) Environmental analysis The Ministry of the Environment and Water Resources issued the Singapore Green Plan 2012 in 2002 and update it in 2006(Hiroaki, 2010).