M1 Unit 4
Assignment front sheet
Qualification
Unit number and title
Pearson BTEC Level 4 HND Diploma Business
Unit 19 – Marketing Planning
Student name
Assessor name
Date issued
Completion date
Submitted on
3rd March 2015
1st May 2015
Assignment title
Assignment 1 Be able to design a marketing plan on the basis of data compilation through appropriate marketing audit technique, by overcoming the main barriers to marketing planning, including the ethical challenges in the process.
Learning Outcome
Learning outcome
Assessment Criteria
In this assessment you will have the opportunity to present evidence that shows you are able to:
Task no.
Evidence
(Page no)
LO1
Be able to compile marketing audits
1.1
Review changing perspectives …show more content…
useful for this assignment):
1) Harvard Business Review
2) California Management Review
3) SSRN.COM
Evidence checklist
Summary of evidence required by student
Evidence presented
Task 1
Report on analysing and highlighting the changing perspectives of marketing, the restaurant should take care for expansion and growth through structured observations
Task 2
Report on highlighting the detailed findings on organizational capability auditing in terms of its expansion plan through thorough context analysis
Task 3
Report on examining techniques for organizational auditing and for analysing external factors that might affect marketing planning in terms of its growth plan and Carry out the SWOT analysis and PESTLE analysis that can effect marketing planning for the group.
Task 4
Report evaluating the barriers the group may face in its expansion plan and prepare the strategy to overcome the barriers to enable steady expansion of the organization
Task 5
Report identifying and explain in brief the strategies based on appropriate techniques / methods in the task 1, task 2 and task 3
Task
Qualification
Unit number and title
Pearson BTEC Level 4 HND Diploma Business
Unit 19 – Marketing Planning
Student name
Assessor name
Date issued
Completion date
Submitted on
3rd March 2015
1st May 2015
Assignment title
Assignment 1 Be able to design a marketing plan on the basis of data compilation through appropriate marketing audit technique, by overcoming the main barriers to marketing planning, including the ethical challenges in the process.
Learning Outcome
Learning outcome
Assessment Criteria
In this assessment you will have the opportunity to present evidence that shows you are able to:
Task no.
Evidence
(Page no)
LO1
Be able to compile marketing audits
1.1
Review changing perspectives …show more content…
useful for this assignment):
1) Harvard Business Review
2) California Management Review
3) SSRN.COM
Evidence checklist
Summary of evidence required by student
Evidence presented
Task 1
Report on analysing and highlighting the changing perspectives of marketing, the restaurant should take care for expansion and growth through structured observations
Task 2
Report on highlighting the detailed findings on organizational capability auditing in terms of its expansion plan through thorough context analysis
Task 3
Report on examining techniques for organizational auditing and for analysing external factors that might affect marketing planning in terms of its growth plan and Carry out the SWOT analysis and PESTLE analysis that can effect marketing planning for the group.
Task 4
Report evaluating the barriers the group may face in its expansion plan and prepare the strategy to overcome the barriers to enable steady expansion of the organization
Task 5
Report identifying and explain in brief the strategies based on appropriate techniques / methods in the task 1, task 2 and task 3
Task